Speaker Biography

Fiona Blades

Chief Experience Officer

Sessions Featuring This Speaker

    Profile

    Following a career as a marketing manager for Spillers Foods and as an advertising planning director, Fiona Blades set up MESH Planning in 2006 to create a new real-time research approach to evaluate every touchpoint – from TV advertising to in-store to word of mouth.

    This award-winning approach to tracking experiences resulted in Media Week recently listing MESH in "10 to watch, the new Facebooks"; it was also described by industry insiders as "Millward Brown orthodoxy-busting." Listed in the entrepreneurs section of Research Magazine's 50 Faces to Watch in 2007, Ms. Blades frequently speaks at industry events.