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PaaS: How To Benefit From A $15 Billon Market
July 27, 2009
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Telecoms And Marketing: Two Best Practice Case Studies
August 13, 2009
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The Corporate Strategy Services Market In 2009
August 24, 2009
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September 10, 2009
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The Forrester Wave™
Interactive Marketing Agencies -- Web Design Capabilities, Q2 2009
Enterprise Database Management Systems, Q2 2009
Document Output For Customer Communications Management, Q2 2009
Enterprise Governance, Risk, And Compliance Platforms, Q3 2009
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Technology friends, We are a pretty social group here at Forrester, so I am underscoring all the ways you can touch base with us and your peers. First, we invite you to engage at any one of the Tech Industry blogs. Let's know there what is hot, or what you think of our posts, and we will respond in kind. We are also on Twitter these days so you can follow our thinking in real time. Need more peer time? Think about joining one of the Forrester Leadership Boards where new community sites support problem solving among folks with the same success imperatives and challenges. Hope to see you in one of these social settings. In the meantime, here is the latest research for each of the Tech Industry roles we serve. VENDOR STRATEGY PROFESSIONALS |
Platform-As-A-Service Market SizingBecause independent software vendors are starting to realize the value of platform-as-a-service (PaaS) offerings, Forrester has applied its sizing methodology for emerging markets to this growing market. Based on our current assumptions, the PaaS market will grow over eight years to a size of $15.2 billion in total volume. Canada And Latin America IT Outlook: 2009 To 2010 The Canadian and Latin American IT markets are far smaller than the US market, will decline in 2009 to a much greater degree in dollar terms, and will lag behind the US tech recovery in 2010. UC Deployments Miss The Mark Forrester's recent network and telecom survey of buyers identified a troubling trend: Some early adopters of unified communications solutions are not deriving the benefits they expected for key stakeholders within the business. Client Firms Scrutinize Green IT Services Providers Green IT service providers must get more explicit about their partnership structures and offer a well-rounded suite of services that enable clients to improve their sustainability posture while reducing costs, differentiating their firm, and mitigating risks. Market Momentum: Business Application Software, H2 2008 In order to assist vendor strategy professionals in staying current with software market evolution, Forrester tracked and analyzed 1,131 activities of 36 leading vendors of business application software for the second half of 2008 across four categories: M&A, partnerships, new products and services, as well as go-to-market and strategy changes. The Personal Cloud This report sketches an initial set of ideas meant to stimulate further discussion and research about the emergence and implications of personal clouds. US And Global IT Market Outlook: Q2 2009 To paraphrase the title of Richard Fariña's 1960s novel, "been down so far it looks like up to me" is an apt description of the US and global IT markets at mid-year 2009. How The Recession Is Affecting Tech Vendors For the first few months of 2009, many technology companies operated in a general state of confusion. As the credit crunch of late 2008 took its toll on spending, technology vendors were adapting their strategy on the fly -- trying to quickly align their long-term growth objectives with the new economic realities. There's Gold For Vendors In Stimulus Packages As economies around the world slid into recession, governments in the US and many other countries rushed out economic stimulus programs. Our analysis shows that there's about $62 billion in revenue opportunity for IT vendors in the stimulus programs over the next two years, with 22% in Canada, Germany, and Japan; 28% in China; and 45% in the US. Consumers Turn To Freeware As Their Security Worries Deepen To understand the state of consumers' attitudes and behavior with regard to online security and privacy, Forrester recently surveyed more than 4,600 online adults in North America. We found that consumers' worries about malware, ID theft, and compromise of personal data continue to run high. TECHNOLOGY PRODUCT MANAGEMENT & MARKETING PROFESSIONALS B2B Digital Marketing: A Global Deep Dive Into Local Decision-Makers Forrester's Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009, provides insight into how IT decision-makers inform their technology purchases and measures which tools resonate best across markets. Start Your Global Social Media Strategy Locally A group of tech marketers and Forrester analysts recently engaged in an all-day Forrester event on the use of social media. Our discussions focused on trends in social media adoption by B2B technology buyers and nascent best practices in social media marketing. While participants' experiences with social media varied, clearly the bell has rung on getting social media into the marketing mix. The Managed Service Market Continues To Percolate The market for many new and traditional managed services has weathered the recent economic environment with modest growth. North American use of managed services is expected to catch up to Western Europe as new application and infrastructure "as-a-service" offerings deliver low-risk, variable cost vehicles to invest in technology that accelerates business. When Looking For Product Insights, Not All Social Media Are Created Equal The landscape of social media is now so broad, the tools so varied, and the creation costs so low that useful data can reside anywhere but often is not where you might expect it to be. The challenges of finding valuable product data go beyond simple questions of medium, such as wikis versus blogs or forums versus social networking. The Changing Yin And Yang Of Tech Vendors And Channel Partners As technology companies seek out higher margins from sustainable sources, they must bring channel partners with them or face the loss of significant go-to-market bandwidth. B2B MARKET RESEARCH PROFESSIONALS Vendors: Leverage How Decision-Makers Use Web 2.0 Technologies To Tailor Collaboration Offerings Web 2.0 technology's use in business is very new, making the success of these initial deployments hinge on how well IT and business leaders understand their value and create implementation plans. A Simple B2B Segmentation To Increase Revenue A usable market segmentation analysis is one of the keys to any market-driven company's success, yet many segmentations fail. This is troubling not only because these types of failures tend to be expensive, but also because the need for organizational alignment that segmentation can drive is widely recognized. The State Of Global Business Technology Adoption: 2009 This document provides highlights of an extensive data set collected via Forrester's Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009. SALES ENABLEMENT PROFESSIONALS Pick The Right Sales Strategy To Sell To Insurers When sales teams can tie their offerings to customers' business outcomes, deals move forward. Hot Insurance Tech Companies To Watch In 2009: Q2 Update This report provides brief descriptions of companies meeting diverse insurance industry needs and offers insights into new strategic opportunities for vendor partnerships and acquisitions in areas like agent performance management, business intelligence, and analytics. Let us know what's on your mind. Drop me an email at bradholmes@forrester.com. Comments, suggestions, and feedback are always welcome. Until next month, Brad Holmes VP, Group Director Tech Industry Research Research Referenced In This Issue
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