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"Ultimately, we believe that the demand chain will begin at the point of care, but the inventory management processes behind the original demand event still need a lot of work." ¿ Steve Wigginton, eVP of marketing, sales & service for Neoforma in Healthcare: How Right Were We In 2003?
Less than 1% of online Europeans have purchased prescription drugs online, compared with 10% of US consumers.
Sixty-one percent of online drug purchasers want to compare drugs more easily online.
Nearly a third of consumers profess healthcare cost-consciousness, making them candidates for consumer-directed health plans.
Thirteen percent of Rx takers have purchased prescriptions from online US pharmacies.
Only 66% of online Rx purchasers are satisfied with the transactional capabilities of their favorite Rx site.
TechRankings Category: Electronic Data Capture by David Shiple
Six Technologies Underpin Healthcare Interstructure by Eric Brown
Europeans' Online Health Habits Revealed by Liz Boehm
Healthcare: How Right Were We In 2003? by Liz Boehm
Who Wants Consumer-Directed Health Plans by Brad Holmes
Rx Purchasers Support Drug Reimportation by Liz Boehm
Forrester's Top 10 Healthcare Predictions For 2004 by Eric Brown
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Six technologies vitalize healthcare interstructure
The gaps in the sprawling and disconnected healthcare industry beg for technology solutions. Just as Visa and MasterCard connect millions of merchants with financial institutions, companies like WebMD, RxHub, and the Global Healthcare Exchange (GHX) are laying the rails for the healthcare industry to work as a closely knit network. Healthcare interstructure is a tricky business: Connectivity initiatives often mature slowly, because the businesses on either side of a transaction wait for the other to commit before buying in, and sometimes they fail for lack of a practical business model. Vendors are stepping into the breach with networks of connectivity, security, and integration built on six key technologies.
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Electronic data capture for clinical trials
Electronic data capture (EDC) promises real-time access to error-free data and major process improvements for clinical trial sponsors and sites. Picking an EDC partner involves choosing an architecture, settling on a suite of clinical software solutions or a standalone EDC product, and selecting a service model ¿ ASP or in-house. Forrester's TechRankings¿ evaluates eight leading EDC players, and delivers the thorough, unbiased, and customizable evaluation that sponsors need to pick a vendor to match their needs. Forrester's EDC TechRankings tool covers eight leading EDC vendors: DataLabs, DATATRAK, eResearchTechnology, etrials, LifeTree Technology, Medidata Solutions, Oracle, and Phase Forward.
Europeans' online health habits revealed
Europeans are researching both OTC health products and drugs online ¿ in some cases, more so than their US counterparts. Sixteen percent of online Europeans have researched health and beauty products on the Net, compared with 10% of US consumers. But European regulations mean that online pharmaceutical purchasing remains a predominantly US activity. In contrast, European regulations and rich national health coverage dampen European online prescription drug research.
We are very interested in your feedback on our research. Do you have topics to recommend, data you would like to have, or technologies you want assessed? Drop me a line with your input at bradholmes@forrester.com.

Brad Holmes
Research Director, Healthcare & Life Sciences
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