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"Telemedicine is worthless unless a physician or a nurse is lookin' at the data."
--Buzz Peddicord, President/CEO HomMed at the July 8 Healthcare Unbound conference
73. Percent of clinically depressed consumers who look up health information online; this tops other disease groups.
8. Percent of consumers diagnosed with a disease or medical condition who say they have participated in a clinical trial.
6. Percent of consumers who indicated that they had visited their doctor's Web site.
5.5. Percent of revenue that hospitals expect to spend on IT in 2004.
The 2004 Forrester Consumer Forum will teach healthcare companies how to extend brands across digital and physical channels, reinvent product and service design, and use new technologies to deliver breakthrough experiences for the hard-to-pin-down digital consumer.
Join us and Aetna's Chairman and CEO John Rowe September 19-21, 2004 in New York, N.Y.
Liz Boehm will explain
Who Pays For Healthcare Unbound. Friday, July 30, 2004, 11 a.m. Eastern time
Sam Bishop will explore Disease Differences Marketers Must Know. August 2, 2004, 1 p.m. Eastern time
Eric Brown will review 2004 Hospital IT Spending. Thursday, August 12, 2004, 1 p.m. Eastern time
Who Pays For Healthcare Unbound by Liz Boehm
Smart Rx Trial Recruitment by Sam Bishop
Dendrite's Pharma CRM .NET Play by Liz Boehm
Hospitals, Armed With Data, Ask For Cash Upfront by Eric Brown
Disease Differences Marketers Must Know by Sam Bishop
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Marketers: Consumers with chronic illness are not all alike
Forrester examined the demographic, Technographic, and attitudinal characteristics of 12 major disease populations, drawing on data from our January 2003, April 2003, and July 2003 Consumer Technographics® studies of more than 50,000 US households. Factors from online health information-seeking behavior to technology optimism affect how these consumers manage their illnesses -- and respond to drug marketing. Different disease populations exhibit distinct patterns of online health content research, prescription purchasing, and online interactions with physicians and health plans. To appropriately select a channel and tailor a message for consumers living with chronic conditions, DTC marketers must know that depressed consumers are avid users of online health content, while diabetics are the least tech savvy of the disease populations.
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New from Forrester: Trends In Healthcare Consumer Technology Adoption
Forrester's analysis of healthcare consumers has delved into their online health information seeking, consumerism, satisfaction with health plan sites, use of online pharmacies, and more. Research like Who Wants Consumer-Directed Health Plans and Medicare Drug Cards' Tough Customers exemplify the actionable results gleaned from Forrester's consumer data. This new research collection brings together best practices, in-depth data, and analysis of the technology issues that healthcare consumers and professionals face today.
For an even broader understanding of consumers, in the healthcare context and beyond, Forrester's Consumer Technographics surveys more than 260,000 North American, Canadian, and European households annually to provide critical insight into how consumers think, buy, and act.
How to get your piece of the $34-billion healthcare unbound market
Healthcare unbound is poised to remotely deliver the high-quality care that will keep more elderly and chronically ill patients living safely at home. Forrester forecasts that that the healthcare unbound market will reach $34 billion by 2015, but this pattern of market growth will not be smooth sailing for medical device manufacturers. To maintain a steady revenue stream and weather the camelback adoption curve, device companies should partner with service providers.
Pharma wants you! To participate in a clinical trial
Recruiting qualified clinical trial subjects is a crucial -- and challenging -- step in the gauntlet of getting new drugs to market. Pharma should apply its existing DTC know-how to patient recruitment: Formulate messages that appeal to trial participants' optimism; place clinical trial information according to each disease population's health research activities; make trial information easy to find on dedicated sites, drug sites, and other company-sponsored sites; and keep physicians informed so they can support patients' participation.
We are very interested in your feedback on our research. Do you have topics to recommend, data you would like to have, or technologies you want assessed? Drop me a line at bradholmes@forrester.com so we can connect.
Brad Holmes
VP and Research Director, Healthcare & Life Sciences
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