Forrester Research: Forrester Retail Insights Forrester Oval Program: Database Marketing Council:

 18 Nov. 2004
Will I See You At NCDM?
I'll be at NCDM Winter Dec. 5 to 7. Please let me know if you will be there, and I will arrange for Council members to catch up over drinks.


Recent Research
Will Consumers Thwart Left Brain Marketing?
The End Of Email List Growth -- And What To Do About It
Epsilon: Home At Last
Two Technologies That Marketing Service Providers Should Know About


Upcoming ForrTels
The End Of Email List Growth - And What To Do About It
Shar VanBoskirk will provide an overview of her recent research in an upcoming ForrTel on Nov. 23 at 1 p.m. Eastern time.

Active Data Visualization Turns Image Into Interface
Philip Russom will provide an overview of this report's findings in an upcoming ForrTel on Dec. 9 at 1 p.m. Eastern time.

If you are interested in listening to either call, please contact me at jbruton@forrester.com, and I will register you.


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It was great seeing many of you at the recent member meeting in Boston on Nov. 3. I hope you all made some excellent connections and left with some new ideas to put into practice.

Member Meeting Recap
The Council met to discuss centralization of database marketing technology and organization. We also gathered suggestions for the benchmarking study that Forrester will field in January. I plan to have a draft set of questions ready for review in mid-December. If you haven't already, please let me know if you would like to provide input on the survey, and I will be sure to share the draft with you. The meeting summary document provides an overview of the afternoon's discussion and the group's suggestions for benchmark questions.

Topic Voting For Upcoming Council Calls & Meetings
At the recent member meeting, Council members suggested the following topics for further discussion. Please take a moment to review the list and submit your preferences to me by Nov. 24. If you feel we missed a topic, please use the write-in section at the bottom of the list, and I will add your suggestion.

Upcoming CouncilTel
Our next CouncilTel is scheduled for November 30 at 2 p.m. Eastern time. The membership will discuss segmentation strategies using Acxiom's Personicx product. Many of you expressed interest in this topic during the session, so I'm anticipating an active discussion. Please let me know before the call if you have experience with Personicx or have information you would like to share with the group. If you plan on joining us for this call, RSVP, and I will follow up with WebEx instructions.

As always, if you have any questions or need some assistance with a project, please don't hesitate to contact me. I am here to help!



You are receiving this monthly email update as a member of Forrester's Database Marketing Council. As always, I am very interested in your input. If you would like to provide some feedback on or have any questions about these regular emails, contact me at jbruton@forrester.com.


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