Forrester Research: Forrester Retail Insights Forrester Oval Program: Database Marketing Council:

 15 Dec. 2004
Save The Dates
We selected the following topics and dates for upcoming CouncilTels based on member feedback after the November meeting:

Thursday, January 20
2:00-3:00 p.m. Eastern time
Optimizing Your Customer Contact Strategy
Forrester's Elana Anderson will lead a discussion about how to use optimization to manage the message mix while meeting marketing goals.

Thursday, March 17
1:00-2:00 p.m. Eastern time
Managing The Database Marketing Skills Gap/Learning Curve
Members will meet to share best practices for training data and stats professionals to work more closely with business peers.

Thursday, May 19
1:00-2:00 p.m. Eastern time
Exploring The Continuum of Database Marketing From An Operational Service Bureau to A Proactive, Strategic Resource
What structure makes the most sense? What goals should you set?


Upcoming ForrTels
BI At The Operational Level Of The Enterprise
Keith Gile will provide an overview of his recent research in an upcoming ForrTel on Dec. 22 at 11 a.m. Eastern time.

Getting Multichannel Retailing Right
 Carrie Johnson will provide an overview of this report's findings in an upcoming ForrTel on Jan. 7 at 1 p.m. Eastern time.

If you are interested in listening to either call, please contact me at jbruton@forrester.com, and I will register you.


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Season's greetings!

I hope these last few weeks of the quarter are going well for all of you. It's hard to believe that 2005 is nearly here. It's been quite a year, and I have truly enjoyed the opportunity to work with each of you as we build up the Database Marketing Council.

The Council continues to grow at an excellent pace and we have many new members joining in January (we'll cross the 30-member threshold shortly). I plan to have an updated Member Profile out to each of you soon to help keep you in contact with your Council peers. Please expect an email in early January with information on the profile and the pending benchmark study.

Thanks again to those of you who submitted your topic preferences for our CouncilTels for the coming year. You will see we have set the date for the January call and tentative dates for the next two calls (see sidebar to the left). I'm thrilled with the selections and am looking forward to some great discussions.

As always, if you have any questions or need some assistance with a project, please don't hesitate to contact me. I am here to help!

Happy holidays!



You are receiving this monthly email update as a member of Forrester's Database Marketing Council. As always, I am very interested in your input. If you would like to provide some feedback on or have any questions about these regular emails, contact me at jbruton@forrester.com.


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