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Portal technology for health plans swept the November Client Choice ballot. Read "When Portals Make Sense For Health Plans" to learn what portal technology is and what it means for health plans and their constituents.
In January 2005, Laura Ramos will publish a report illustrating how national health plans are using portal technology now and delivering strategic advice for maximizing the return on this technology investment.
Brad Holmes will speak about "Consumerism's Implications For Health Plan Product And Service Strategies" at 7:00 a.m. on Tuesday, February 1, 2005, at the World Health Care Congress in Washington, D.C.
Eric Brown will be at HIMSS in Dallas, February 13-17. To arrange time with Eric, email him at ebrown@forrester.com.
Consumer marketing is a changing landscape. Advertisers must evolve their strategies as consumers embrace entertainment, communication, and productivity technologies like never before. To meet the challenge, marketers must track customers' reactions to marketing messages to accurately measure effectiveness.
"Marketing To Consumers: The Changing Landscape" is a 120-page collection, with more than 40 tables, charts, and graphs. It provides strategic guidance to help advertisers and marketers effectively reach this important, evolving market.
2007. Year the FDA aims to make RFID tags required for drug tracking.
80. Percent of eligible seniors Forrester predicts will not be enticed by Medicare drug discount cards in 2005.
9. Percent of US adults who regularly take prescription medication who have gone online to purchase a prescription in the past year.
40. Percent of businesses Forrester surveyed that took 18 months or longer to put portals into production.
23. Percent of the uninsured who are actively researching or applying for health coverage.
19. Percent of consumers who think that the cost of prescription drugs is the primary reason for rising healthcare costs.
Parametric Search Boosts Cancer Clinical Trials by Laura Ramos
FDA Pushes RFID Agenda On Pharma by Laura Ramos
Online Rx Buying Takes A Breather by Sam Bishop
Forrester's Top 10 Healthcare Predictions For 2005 by Liz Boehm
The Role Of Network Intrusion Prevention In Protecting Medical Devices by Michael Rasmussen
Healthcare IT's Next Big Market by Eric Brown
When Portals Make Sense For Health Plans by Laura Ramos
WholeView 2 Trends 2005
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Forrester's Top 10 Healthcare Predictions For 2005
Every year, Forrester's Healthcare & Life Sciences team makes 10 predictions about the coming 12 months, which we revisit at year's end to report how we did. For 2005 we foresee that:
- RFID drug pedigrees won't transcend the pilot phase, despite pressure from the FDA.
- Medicare discount card adoption will creep to only 20% of the eligible population.
- Phillips Medical Systems will acquire a practice management system for smaller practices to catch up on GE and Cerner.
- Banks like JPMorgan Chase and Mellon Bank will acquire specialized debit card vendors to add HSA transaction processing to their BPO arsenals.
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When Portals Make Sense For Health Plans
Customization and user-driven experience are the features that differentiate portals from garden-variety Web sites with transactions. Before investing in portal technology, health plans must square what is unique about these apps with their constituencies' needs to deliver a return on the investment. Plans can't neglect to use personas and scenario testing on portal user interfaces and workflow.
Healthcare IT's Next Big Market
Cerner's acquisition of VitalWorks' Medical Division will open the door to community information exchanges and insurers' clinical information systems. Healthcare connectivity is a priority for all of healthcare's stakeholders -- health plans, Medicare, drug firms, hospital systems, care providers, and patients. To describe the role of IT in the industry's integration, Forrester coined the term healthcare interstructure, defined as: technologies and services that tighten shared business processes among healthcare entities.
FDA Pushes RFID Agenda On Pharma
In November, the FDA published a compliance policy guide for implementing RFID feasibility studies to encourage pharma to experiment with this technology. Until a stronger business case and lower tag costs arrive, pharma won't move beyond pilots and experiments. Pharma should let CPG firms like Wal-Mart take the lead and incorporate best practices into their own implementations after tag price points fall and internal data management infrastructures are in place.
The Role Of Network Intrusion Prevention In Protecting Medical Devices
Now that many medical devices run on commercial operating systems, insecure devices can pose a security risk to entire networks. Medical devices and the bureaucracy of FDA approval are an anomaly to CISOs' arsenal of security configuration changes and patches. Because security updates might change the clinical functioning of a device and perhaps cause injury to patients, the FDA requires that each change receive its approval. Network intrusion prevention provides the greatest protection for providers, which are caught in the security crossfire between manufacturers and the FDA approval processes
Online Rx Buying Takes A Breather
There is no shortage of Americans both online and taking prescription medications: 65% take at least one prescription and 59% of them are online. Yet online prescription purchases fell this year to 9% of adults regularly taking meds. PBMs and online pharmacies must build more user-friendly sites using personas and Scenario Design methodologies and attract qualified consumers to them with targeted marketing based on better segmentation analysis.
We are very interested in your feedback on our research. Do you have topics to recommend, data you would like, or technologies you want assessed? Drop me a line at bradholmes@forrester.com so we can connect.
Brad Holmes
VP and Research Director,
Healthcare and Life Sciences
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