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Liz Boehm will deliver a keynote address, "Healthcare Unbound Meets The Smart Home" at Healthcare Unbound: A Conference & Exhibition on the Convergence of Consumer and Healthcare Technologies.
The conference will explore the trends toward self-care, mobile care, and home care with a special focus on remote monitoring and home telehealth.
We look forward to meeting you July 11-12, 2005, at the Fairmont Copley Plaza in Boston.
Forrester is launching a new Web Site Review program for health plans. The program will combine private usability feedback and improvement recommendations with the competitive benchmarks that plans need to increase self-service, decrease costs, and differentiate from competitors.
Participating plans will learn how their constituent-facing sites perform against cross-industry usability best practices, as well as how site features and functions compare to competitive offerings.
Please contact Carrie Cerullo at ccerullo@forrester.com for more information.
6 million. Of an eligible 41 million seniors, barely 6 million signed up for a Medicare-approved prescription drug discount card in 2004 -- and nearly half of those were automatically enrolled by their health plans.
$864. WellPoint is paying $864 per life in its acquisition of Lumenos -- compared with UnitedHealthcare's purchase of Definity Health at $600 per life.
$139 million. Health and Human Services has allocated $139 million in grants to promote regional and state health information networks.
43%. Forty-three percent of residents -- versus 33% of practicing physicians -- believe that the information in eDetails is better than that presented by reps.
69%. Sixty-nine percent of employers we surveyed indicated that they had some plan for publishing provider quality data like provider qualifications and outcomes information to employees.
Employers Sound Off On CDHPs by Katy Henrickson
Medicare Part D: A Marketing Primer by Sam Bishop
WellPoint Buys Lumenos by Katy Henrickson
Health IT Vendors Posture For A Piece Of RHIOs by Eric Brown
Doctors Say eDetailing's Influence Increases by Liz Boehm
Employers Weigh In On Plans' Quality Programs by Katy Henrickson
Accenture Buys Capgemini's Healthcare Practice by Eric Brown
Time To Revitalize Lagging Pharma Portals by Laura Ramos
WebMD's Multichannel Marketing Opportunity by Sam Bishop
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CDHPs, pharma portals, eDetailing, RHIOs, and Medicare Part D are all over the press and are keeping us super busy these days, so I thought I would share our latest research in a virtual smorgasbord. Happy grazing!
Employers Sound Off On CDHPs
Consumer-directed health plans (CDHPs) are top of mind for employers looking to lower their premiums. Fresh data from the Employee Benefit News/Forrester Research 2005 Benefits Strategy And Technology Study shows that nearly 40% of employers plan to add CDHPs to their benefits packages in the next two years -- and more than half are looking to their current carrier to provide the product. The feature that tops employers' priorities? More than half of employers said that an integrated health spending account and rollover provisions for employees' health spending accounts were extremely important.
Employers Weigh In On Plans' Quality Programs
Employers are increasingly interested in provider quality data and outcome measures to help consumers choose the best care, and the bulk of them -- 44% -- expect health plans to publish this data. Plans' own quality initiatives have been spurred by the consumerism movement, public concern about medical errors, and payers' perpetual need to reduce costs. Employers' responses to the Employee Benefit News/Forrester Research 2005 Benefits Strategy And Technology Study show that it's early: Only 11% report improvement in the quality of care so far. Furthermore, only about 10% of employers are ready to pay for better provider performance now.
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Time To Revitalize Lagging Pharma Portals
Life sciences firms bought portals early, but their initial projects ran aground as departmental pilots failed to cross organizational boundaries or finance prerequisite infrastructure like user directories, security, and common taxonomy. Doubling down on next-generation investments, pharma firms must revise their portal strategy investments now and apply them to role-based processes that bridge functional boundaries. Using portals to support collaborative, ad hoc processes, large drug manufacturers will build Innovation Networks that offer big payoffs in new drug innovation and adaptive clinical trials.
Doctors Say eDetailing's Influence Increases
eDetailing doesn't reach the lion's share of physicians, but this professional marketing tool is here to stay. Physicians who have participated in eDetails report an affinity for the channel, and their responses to the American Medical Association/Forrester Research 2005 Physicians And Technology Study told us why. Prescribers value compensation for their time, appreciate the scheduling flexibility of eDetails versus rep visits, and don't feel that the quality of the information suffers in the online medium. eDetailing's future looks bright too: Residents are even more tech-savvy than physicians, and they are less wedded to honoraria than previous generations of doctors.
Health IT Vendors Posture For A Piece Of RHIOs
Interoperability is the key to sharing clinical information in regional health information networks. Healthcare IT vendors are particularly focused on clinical information exchange since the Bush administration created the Office of the National Coordinator for Health Information Technology. Under the leadership of Dr. David Brailer, the office has been busy promoting industry standards and laying the foundation for a National Health Information Network. Healthcare integration vendors, systems integrators, and vendors of hospital IT, medical management tools, secure messaging, and identity management read this as an opportunity to increase their revenue and garner good PR. But overeager vendors beware: Unlike the interstate highway system, the government isn't going to cut the check.
Medicare Part D: A Marketing Primer
Across demographic segments, seniors were confused by the interim Medicare drug discount card program. Forrester's Consumer Technographics data can help plans improve their marketing efforts to promote the permanent program, which takes effect in January 2006. To educate elderly consumers about drug discount benefits, plans must adjust for the fact that seniors' health-information-seeking behavior varies by education and income level. Pharmacists are an important source of information for many seniors who make regular trips to the drug store. Plans should pursue a multichannel approach: Online seniors are tech-savvy consumers.
We are very interested in your feedback on our research. Do you have topics to recommend, data you would like to have, or technologies you want assessed? Drop me a line at bradholmes@forrester.com so we can connect.
Brad Holmes
VP and Research Director,
Healthcare and Life Sciences
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