Forrester Research: Forrester Retail Insights Forrester Oval Program: Database Marketing Council:

 16 Aug. 2005
Next CouncilTel: August 18 At 11 a.m. ET
Please note that our next CouncilTel has been rescheduled for Thursday, August 18, at 11 a.m. Eastern time.

US Bank's Abbas Merchant will kick off a group discussion on different approaches for chargeback pricing in a centralized database marketing group environment. We will look at the pros and cons of the following chargeback models:
Transfer pricing.
Pricing per project.
Budgeted pricing structures.

Please let me know if you can attend and if you have any additional questions you would like to have the group consider before the call.

Recent Research
Charting The Course Of Marketing Software
By Elana Anderson - August 15, 2005

SSA Global Makes Bold Front-Office Play
By R "Ray" Wang - August 15, 2005

Case Studies In Event-Triggered Marketing
By Elana Anderson - July 29, 2005


In Case You Missed It . . .
BusinessWeek published its annual list of the world's Top 100 Brands this month, along with some commentary on what the future of branding will look like. Council member companies making into the Top 100 include Ford, Gap, Novartis, and Panasonic. You can access the full list of brands
here.


Contact Information
Justin Bruton
Council Manager
+1 617/613-6029
jbruton@forrester.com

Jonah Rudman
Council Specialist
+1 617/613-6308
jrudman@forrester.com


Search
Search Forrester's Web site.

 

Greetings!

August is a funny month, as I'm sure many of you would agree. Vacations abound and out-of-office emails proliferate, while at the same time, planning and preparations for 2006 are well underway. Over the past several weeks, we've had great conversations with several of you regarding your strategic initiatives for the rest of 2005 and your plans for 2006.

We look forward to building on these conversations (and starting some new ones) at our September 26 meeting, which immediately precedes Forrester's Consumer Forum 2005, "Innovating In A Consumer-Driven World."

A preliminary agenda for the September 26 member meeting is now available for your review; please feel free to provide us with feedback as we work to finalize our discussion topics for September. All of you should have received a registration email in your inboxes earlier this week, and we encourage you to return your participation form to Lindsey Thorne-Bingham ASAP.

As always, if you have any questions, need assistance with a project, or would just like to bounce an idea off another Council member, please don't hesitate to contact me. I am here to help!

Best regards,



Justin Bruton
Council Manager

EMAIL: Email this issue to a colleague.

PRINT: View a printer-friendly version of this issue.

VIEW ARCHIVE: View past issues.


Entire contents 1997-2005, Forrester Research, Inc. All rights reserved. Forrester, Forrester Oval Program, Forrester Wave, ForrTel, Forrester's Ultimate Consumer Panel, WholeView 2, Technographics, TechRankings, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. Forrester clients may make one attributed copy or slide of each figure contained herein. Additional reproduction is strictly prohibited. For additional reproduction rights and usage information, go to www.forrester.com. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

Forrester Research, Inc., 400 Technology Square, Cambridge, MA 02139