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Unica User Group Kickoff Call
Tuesday, November 29, 2005, 2:00 p.m.-3:00 pm ET
CouncilTels
Staffing A Highly Functional Database Marketing Team: Wednesday, December 7, 2005, 2:00 p.m.-3:00 pm ET
Targeting Direct Marketing Programs To Specific Ethnic Groups:
Thursday, January 26, 2006, 2:00 p.m.-3:00 pm ET
March Member Meeting
March 16-17, 2006: Location and agenda are to be determined.
Email me your suggestions for future member discussions!
I'll be at NCDM Winter December 12 to 14. Please let me know if you will be there, and I will arrange for Council members to catch up over drinks.
Marketers and retailers are not paying enough attention to targeting the Hispanic market via the Internet, according to DM News. The magazine says that last year marketers spent more than $3 billion targeting Hispanics in America, but only a small fraction went toward online advertising. The bulk of the spending was earmarked for print, radio, and TV. This is a mistake because with annual incomes exceeding $100,000, Hispanics are among the fastest-growing upwardly mobile segments of American society. The full article can be viewed here.
You can view a full list of Forrester's planned research from the Forrester.com home page.
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Hello all,
As you read this, we're at the midway point of the autumn season, and well into the final months of the year. Across the Council, members are working hard on closing out their 2005 activities and planning for 2006: finalizing budgets, selecting projects, and reworking their strategic plan.
Jonah and I have also been working hard to pull together a solid slate of topics and member activities for the coming year . . . but we need your help! What topics would you like to discuss with your fellow Council members over the next six months? Please send me your suggestions.
Calling All Unica Users!
As referenced during our latest CouncilTel, we are pleased to kick off the first of our marketing technology platform user groups. The first of these user groups, for all Unica users in the Council, has been scheduled for
Tuesday, November 29 at 2:00 p.m. ET. This will be an excellent opportunity for members to learn from each other¿s experiences and set the stage for future member-to-member discussions on specific features and techniques. If you're interested in participating in this discussion, please RSVP at your earliest convenience. Please also be on the lookout for information regarding additional technology platform and role-based user groups.
CouncilTel Recap: "Bridging The Marketing/IT Gap"
Members of the Database Marketing Council met via CouncilTel last week to discuss best practices for establishing a successful IT/marketing partnership. For the majority of members, marketing and IT relationships have evolved into working partnerships based on strong cross-functional roles in their organizations. A full recap of the call is available in the Member Library section of your Forrester.com home page.
And Finally . . .
Jonah and I have been having great conversations with many of you in recent weeks, and have facilitated several valuable member-to-member exchanges as well. As always, if you have any questions, need assistance with a project, or would just like to bounce an idea off another Council member, please don't hesitate to contact either Jonah or me. We're here to help!
Best regards,
Justin Bruton
Council Manager
You are receiving this monthly email update as a member of Forrester's Database Marketing Council. As always, I am very interested in your input. If you would like to provide some feedback on or have any questions about these regular emails, contact me at jbruton@forrester.com.
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