15 Nov. 2005
Demystifying Segmentation For Healthcare Organizations
Sam Bishop, November 17, 2005, 11 a.m.-12 p.m., Eastern time
Consumer marketing is critical to health insurers, providers, and pharmaceutical companies, which face rising consumerism and "retailization" of healthcare. Sam's presentation will cover a fundamental methodology for developing a custom segmentation, outline some key factors idiosyncratic to healthcare, and identify ways in which Consumer Technographics® clients can leverage existing data sets for their internal segmentation needs.
Where You Can Find Us
Laura Ramos will deliver the keynote address at this year's Regulatory Affairs Portal and Physician Relationship Management Solutions seminar on November 30 at the Dali Universe in London and again on December 1 at the Hilton Hotel in Basel. She will share best practices and current trends in process portals for life sciences organizations.
Eric G. Brown will speak at HIMSS' summit, Globalizing Healthcare IT--A HIMSS Thought Leader Summit. This high-level, invitation-only forum will be held December 5-6 in Washington, D.C. The summit will address the business, legal, policy, and economic issues of global healthcare IT from a strategic level with a focus on practical approaches to achieving success in global expansion.
Katy Henrickson will be at the CDHCC/TETHIC conference, The Convergence of Consumerism with Healthcare Innovations and Technology. This conference will bring more than 20 industry experts to discuss the tough issues the industry faces at the Omni Shoreham Hotel in Washington, D.C., December 7-9. Contact Katy if you would like to meet her there.
Numbers You Should Know
7% CDHP members' average household income of $74,375 is 7% higher than commercially insured consumers' average income of $69,565.
80% Among younger consumers, the use of the Net to research health topics is as high as 80%.
35% The percentage of online seniors who use Google weekly -- making it seniors' most-used search engine.
27% The percentage of non-elderly, commercially insured consumers who trust their health plan's guidance.
Hot Off The Presses
Employers Want Benefits Portals To Deliver ROI by Laura Ramos and Brad Holmes
Are Health Plan Members Ready To Be Active Health Consumers? by Sam Bishop and Katy Henrickson
Topic Overview: Healthcare Consumerism by Brad Holmes
"To what extent do you agree or disagree with the following statements?"
This month, our research covers the full spectrum of our methods, from deep technology evaluation to consumer segmentation to best practice recommendations to critical demand trends -- in this case, employer benefits portals. Have a topic you want us to explore? Drop me a line. |
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Age-Based Healthcare Marketing Gets An Upgrade
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