Forrester Research: Forrester Retail Insights Financial Services First Look: Research & Event Highlights From Forrester

 13 April 2006
TD Canada Trust's Site Tops Rankings
Forrester evaluated the secure Web sites of the seven largest Canadian banks using our Competitive Site Assessment (CSA) methodology. The analysis used 24 criteria to grade the online banking and bill pay areas of the Web sites. The highest-ranking bank site, TD Canada Trust, scored 74 out of a possible 100 points on our assessment. TD Canada Trust also came out on top in our evaluation of the public portion of Canadian banks' Web sites.


Insurers' IT Spending Plans
IT spending in the insurance industry will increase by more than 6% this year. Insurers are spending on updating processes and systems, institutionalizing compliance, and selectively outsourcing back-office applications. Underpinning these changes is a significant move to service-oriented architecture (SOA).


Other Hot New Research
Take a look at these recent research reports:

The Financial Lives Of Young Consumers
Customer Advocacy Impact On Bank Satisfaction
Creating A Better Experience For Online Researchers
Where US Households Save For Retirement
Google Finance: Tapping A Rich Vein Of Investors
How Insurers Should Pick Business Rules Engines
Get Value From Check 21
German Online Investing Forecast: 2006 To 2011


New Technology Evaluations
We've recently evaluated these technologies and services using The Forrester Wave™:

Content-centric applications
Governance, risk, and compliance platforms
Human-centric business process management suites

Click here to see all of the Forrester Waves.

Bank Branches Need A Process-Centric Makeover
As banks refocus on improving their branches, they should eschew traditional renovation efforts in favor of what Forrester calls a process-centric makeover: a method that focuses on key processes in the branch that cut across products and channels. Some key processes to start with include account opening, lead and referral management, problem resolution, teller queue management, and branch merchandising.


Elements Of A Bank Branch Process-Centric Makeover
Elements Of A Bank Branch Process-Centric Makeover

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Don't Miss Forrester's Finance Forum 2006
Forrester's upcoming Finance Forum 2006, titled "What's Next: The New Realities In Retail Financial Services," on May 22 and 23 at the Grand Hyatt in New York should be an exciting event. We've assembled a great combination of industry speakers and Forrester analysts to help you prepare for significant changes coming in the industry. We hope you'll join us in New York!

Assets And Self-Direction Drive Investor Segmentation
Our research shows that firms can understand and influence investors' channel behavior and choice of providers by segmenting consumers based on two dimensions: assets and self-directedness.


Segmenting Today's Investor's The nine resulting segments vary widely in size: The two largest segments, Mainstream Validators and Mass-Affluent Validators, comprise nearly half of all investors. But the nine segments line up very well with a number of characteristics, including income, education, and trading frequency. This segmentation also reliably predicts online spending, broadband access, visits to financial services Web sites, and online trading.

We also divided the customer bases of large investment firms into these nine segments -- to see where firms have particular success. We found that:

  • Direct brokerages dominate the Soloist segments. TD Waterhouse had the highest concentration of Affluent Soloists, which is good news for acquirer Ameritrade.
  • Full-service brokerages dominate the Delegator segments. UBS has a high concentration of Affluent and Mass-Affluent Delegators. Ameriprise has the highest proportion of Mass-Affluent Delegators. And Edward Jones has proportionally more Mainstream Delegators than any other firm.
  • The Validator segments are spread all over. Full-service firm UBS and direct firm TD Waterhouse have the highest concentration of Affluent Validators, but other firms are close behind. ETRADE is just ahead of full-service brokerage Morgan Stanley with Mass-Affluent Validators. And among Mainstream Validators, Fidelity leads the pack -- slightly ahead of a broad mix of firms.

From the nine distinct segments in our new investor segmentation, one particularly attractive target emerges: Mass-Affluent Validators. What makes this group so attractive? One in five of today's investors is a Mass-Affluent Validator. They have sizable investable assets, and no brokerage firm has captured a disproportionate share of these investors. And with an average age of 51, they still have a number of earning years ahead of them.

Traditional brokerages are not equipped to serve the Mass-Affluent Validators. Discount firms like Ameritrade that have done without branches or advice can't provide the required level of human advice. And full-service firms like Smith Barney can't make enough money when a high-price advisor services a $250,000 portfolio. Both types of firms will need to flex their business models to accommodate Mass-Affluent Validators.

Let Us Know If We Can Help
Here are some areas in which we've helped financial services firms:

  • Customer experience reviews. We can evaluate the usability of your Web sites, emails, and phone apps.
  • Web site assessments. We can compare the features on your site with those of your competitors' sites.
  • Market research. We can provide insights on consumers from our existing North American Consumer Technology Adoption Study data or through customized research.
  • Online activity benchmarking. Compare your firm's online efforts with that of other banks and credit unions. We are also kicking off a multiclient research project on organizational models and staffing levels.

Don't forget to reserve your spot at Forrester's Finance Forum 2006: "What's Next: The New Realities In Retail Financial Services" on May 22 and 23 at the Grand Hyatt in New York.

Best regards,

Bruce D. Temkin
Vice President & Practice Director
Financial Services

P.S. Drop me a line at brucetemkin@forrester.com if you have any comments.



Research Referenced In This Issue

Bank Branches Need A Process-Centric Makeover (39048)
Canadian Bank Public Web Site Rankings (38253)
Canadian Bank Secure Web Site Rankings (38921)
Capturing Value From Check 21 (39154)
German Online Investing Forecast: 2006 To 2011 (38985)
Google Finance: Tapping A Rich Vein Of Investors (39243)
How Financial Firms Can Create A Better Site Experience For Online Researchers (39190)
How Insurers Should Pick Business Rules Engines (39290)
Industry IT Spending Profile 2006: Insurance (38891)
Mass-Affluent Validators: The Battleground For Direct And Full-Service Investment Firms (39131)
Segmenting Today's Investors (38923)
The Financial Lives Of Young Consumers (39074)
The Forrester Wave™ 2005 (36769)
The Forrester Wave™: Content-Centric Applications, Q1 2006 (37684)
The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q1 2006 (38185)
The Impact Of Customer Advocacy On Bank Customer Satisfaction (39111)
Where US Households Save For Retirement (39149)


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