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 20 June 2006
Member Meeting Presentations And Summary
The presentations delivered during last month's member meeting in Naples, Florida, are now available in the Member Library.


In The News: "From Good To Great: Best Practices In Analytics"
This article from Chief Marketer is a nice primer for our upcoming CouncilTel on June 28. Quaero's Niall Budds, vice president of marketing effectiveness, provides some thoughts on getting the most out of your analytics function -- specifically its people and processes. The article is available in the CRM Loop section on Chief Marketer's home page.


Mark Your Calendars
Please note that our next member meeting will take place in Chicago on October 23, 2006, in conjunction with Forrester's Consumer Forum 2006. Be sure to pencil in the meeting on your calendars now!


Contact Information
Justin Bruton
Senior Advisor
+1 617/613-6029
jbruton@forrester.com

Jonah Rudman
Associate Advisor
+1 617/613-6308
jrudman@forrester.com


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Hello everyone,
It's after Memorial Day, and if your family is anything like mine, you are neck deep in suggestions and planning for possible vacations and day trips. Unfortunately, there is so much information available regarding ways to spend that precious free time: guidebooks, friends' suggestions, Web sites. It's a wonder that anyone ever gets beyond the planning stages to move from point A to point B. If only taking action based on available information wasn't so hard. And this, of course, brings me to the topic of our upcoming CouncilTel.

June 28 CouncilTel: Operationalizing Analytics -- Unlocking Strategic Value From The Analytics Function
Zubin Dowlaty, VP of decision sciences at InterContinental Hotels Group, will share how he has centralized the analytics function and leveraged customer insight to create new streams of revenue for his company. Zubin will provide insight on the changing role of the analytics function and discuss:

  • How InterContinental Hotels Group evolved its analytics function to transform customer data into a strategic asset.
  • The steps taken to aggregate and integrate disparate data sources to build the foundation for a successful analytics program.
  • A review of frameworks used to roll out new processes to the business based on customer insight.

If you have any questions on the topic that you would like to share with me ahead of the call, please contact me, and we can schedule some time to speak. I will send the dial-in number for the call out to the membership this week. Please let me know if you plan to attend.

Joint-Council Email Service Provider Survey
Interested in learning how fellow members of the Interactive Marketing and Database Marketing Councils are engaging with their email service providers?

If you haven't already done so, please reply to the brief survey on this topic, which was recently sent to all members. Response to this survey has been substantial so far, and we expect feedback from in excess of 15 members.

If you're interested in taking this survey and do not have a copy of the questions handy, please contact me and I will forward it to you.


As Always . . .
If you have any questions, need assistance with a project, or would like to speak with one of our analysts, please don't hesitate to contact me. I am here to help!

Regards,
Justin Bruton
Senior Advisor, Database Marketing Council

You are receiving this monthly email update as a member of Forrester's Database Marketing Council. As always, I am very interested in your input. If you would like to provide some feedback on or have any questions about these regular emails, contact me at jbruton@forrester.com.

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