Forrester Research: Forrester Retail Insights Healthcare First Look: Research & Event Highlights From Forrester

 20 June 2006
Forrester Teleconferences
Health Risk Assessments - Jenn Gaudet will discuss consumer participation in HRAs, including the value they see and the implication for health plans, on June 23, 2006, 11 a.m.-12 p.m. Eastern time.

Are Consumers Using Personal Health Records? - Sam Bishop and Julie Hanson will explore the differences between personal health record (PHR) users and non-users, as well as what proponents can do to spur uptake, on June 26, 2006, 11 a.m.-12 p.m. Eastern time.


Healthcare Unbound
Eric Brown will deliver a keynote address at the Third Annual Healthcare Unbound Conference & Exhibition, which will run July 17-18, 2006, at the Hyatt Regency in Cambridge, Mass. Eric's presentation will profile several early Healthcare Unbound initiatives, outlining key success factors and lessons learned.

Sam Bishop will also be on a Healthcare Unbound panel discussion, "Baby Boomer Attitudes, Issues And Opportunities." Don't miss this event!


Numbers You Should Know
38. Percent of US seniors who investigated a specific Rx discount card but didn't select one.

May 23, 2007. The date HIPAA stipulates that all health plans must identify providers by national provider identifiers (NPIs).

18. Percent of consumers who have visited a hospital Web site.

23%. More than one in five online consumers would like to consult with a doctor or nurse via email.


More Than One-Quarter Of US Consumers Formally Track Health And Medical Information
More Than One-Quarter Of US Consumers Formally Track Health And Medical Information

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We hope you have noticed an important change in our research. We've been busy this quarter focusing our content on the challenges our clients face in their specific roles. Our goal is to write research that is relevant for you -- your job, your responsibilities. How are we doing? Send me an email and let me know.

Rx Purchasing Doesn't Neatly Conform To Age Bands Topic Overview: Consumer Marketing In Healthcare

Healthcare marketers must undertake two key tasks to build an effective consumer-marketing capability for healthcare products and services:

  • Gain a better understanding of the consumer targets for a given offer -- the who of healthcare marketing.
  • Learn how best to reach and influence those people in the emerging environment of Social Computing -- the how of healthcare marketing.

In this free overview of consumer marketing in healthcare, we discuss who CMOs should target and how marketers should use new tools and channels. We also provide an index of our research, which is an excellent place to look for an introduction into the basics of healthcare marketing or to dig more deeply into vendor and product comparisons, best practices, trends and forecasts, and more.

Targeted Research That Is Hot Off The Presses

For marketers in health plans:


For business process executives in health plans:

For IT execs in health plans:

For marketers in hospitals:

For marketers in pharma:

For IT execs in pharma:

We are very interested in your feedback on our research. Do you have topics to recommend, data you would like to have, or technologies you want assessed? Drop me a line at bradholmes@forrester.com so we can connect.

Brad Holmes
VP and Practice Leader
Healthcare and Life Sciences


Research Referenced In This Issue

Are Personal Health Records Breaking Out? (39415)
CDH Newbies Pitch Health Information, Prevention, And Payments At Venture Forum (39502)
Consumers Show Strong Initial Interest In Health Risk Assessments (38738)
Enterprise VPN Adoption In 2006 (39477)
Health Dialog: An Integrated Health Management Leader (39416)
Health Plans' Tepid Take-Up Of IT Outsourcing (39302)
HIPAA's Last Stand: The National Provider Identifier (37411)
Hospital Web Marketing Takes Off (37998)
MD-Patient Online Contact Grows (Slowly) (39298)
Pharma Risk Managers: ERM Is In Your Future (38030)
Social Computing (38772)
The ABCs Of Converting Medicare Part D Seniors (38683)
Topic Overview: Consumer Marketing In Healthcare (39301)
Urix Analytics Platform Gives Health Plans Disease Management Insights (39292)


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