09 July 2003
Few industries are as global as automotive. But as the saying goes, you've got to "think globally, act locally." So we've started a series of in-depth looks at North American and European consumers:
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Say Bienvenidos To Hispanic Carbuyers |
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Buying The Wrong Car Hurts Satisfaction |
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What Influences New-Car Buyers? |
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What Europe's Carbuyers Want Online |
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Over the next few months, look for more research into some of auto's international issues, like OEM-dealership integration, telematics, and product life-cycle management.
Service Parts Management
In an industry obsessed with launching sexy new vehicles as often as Hollywood makes movies, service parts management (SPM) seems like a dull detail. But with ERP, CRM, and supply chain projects largely built out -- and new-car sales stagnating -- the aftermarket is finally getting attention from IT innovators. For example:
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PwC Consulting (now IBM Global Services) and i2 Technologies helped Toyota develop an SPM system that cut inventory by 10%, or $30 million, in the first year. |
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Vendors like Viewlocity and Exemplary already help suppliers like Goodrich and Autoliv with production planning -- and they'll also integrate demand for service and repair parts. |
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Leading suppliers like Johnson Controls already use RFID technology to track parts in production -- so look for RFID to spread to service parts sooner rather than later. |
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Read more about these and other accomplishments in our new four-part brief series, which includes:
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Carmakers Bet On i2 For Service Parts Management |
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CGEY Helps Auto Suppliers Craft Service Parts Strategy |
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US TREAD Act Means Global Service Parts Profits |
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The X Internet Fixes Auto Service For Good |
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Catch Carbuyers Crossing Channels
Hopping from OEM sites to third party sites to dealership sites and back again, auto shoppers are the ultimate cross-channel consumers. To find out how innovators in several industries are building world-class multichannel customer experiences, join us with InterActive Corp. CEO Barry Diller and leaders from JetBlue Airways, Amazon.com, Origins, and ESPN at the 2003 Forrester Consumer Forum in New York, N.Y., from September 21 to 23, 2003.
New-Car Buyers Find Independent Sources Most Important
Welcome back to Automotive First Look, a newsletter about our recent and upcoming automotive research, events, and activities. This is just our second quarterly edition, so we're eager to get your feedback on the format and the content. Please send comments, suggestions, and questions to markbunger@forrester.com. |
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The first demand dashboard doesn't have to be an enterprise application serving thousands of far-flung users. Instead, it should be a place to gather and present high-level demand data and analyses. Keep the technology simple so that the dashboard is easy to disseminate and is useful for many audiences. Get started with something as basic as a page on the company intranet where data analyzers can post their latest forecasts for interested constituents to read and review. Automotive isn't the only industry that's learning to decode demand signals. Be sure to check out my colleagues' research, for new data and more insights. A few pieces of brand-new demand analytics research that I highly recommend are: If you know of a company or a colleague who's making strides in analyzing demand or have a product or service that automakers should know about, let us know -- via email or the next time we meet in person. Best regards,  Mark Bünger Senior Analyst, Automotive Research P.S. Are there other people in your organization who should receive Automotive First Look? They can subscribe via the link to our email subscriptions page below. Or just send an email address in a reply to this message, and I'll add them to the distribution list. Thanks.
EMAIL: Email this issue to a colleague.
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