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Did you know? Forty percent of doctors now own PDAs. Consumer-directed health plan revenues should hit $6.5 billion in 2003. Nineteen percent of the boomer vanguard (ages 48 to 57) research drugs online after seeing them advertised on TV. Seventy-seven percent of doctors view honorarium as a primary motivator to doing eDetails. Which eDetailing vendors are market leaders? Sixty-seven percent of doctors order samples after an eDetail. So which vendor should drug firms use for their MD promotions? Liz Boehm is currently evaluating the major eDetailing vendors' products and presence to help pharma pick the strongest partners. To learn more about her research, email Liz at eboehm@forrester.com. Will EMR adoption lead to more ePrescribing? Eric Brown is looking at the leading EMR applications for small-group practices -- where the bulk of prescriptions are written today. Are they ready to support doctors who want to improve the accuracy of their prescriptions? Contact Eric at ebrown@forrester.com to learn more about this study and what he is seeing so far. Summer reading from Forrester's healthcare team: Five Information Technologies Vitalize Life Sciences by David Shiple Doctors High On PDAs And Broadband by Eric Brown Consumer-Directed Health Plan Leaders Poised For Growth by Brad Holmes Pharma And Plans: Brace For The Boomer Vanguard by Liz Boehm Doctors are frequent, but not fanatical, Net users.
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