21 Oct. 2003
Register now to hear executives from eDiets, Tufts Health Plan, Medco, Destiny Health, Health Dialog, and Pharma discuss their insights on changing consumers' health behaviors at Forrester's December 2, 3, and 5 Healthcare Webinar series. Contact Carrie Cerullo at ccerullo@forrester.com to register.
Did You Know?
29% of pharmacists own a PDA.
71% of online MDs are technology optimists.
6% of online drug-buyers order without an Rx.
53% of uninsured consumers are online at least once a month.
Where You Will Find Us
The Healthcare team will debate the merits of wireless and embedded Internet technologies at Forrester's Executive Strategy Forum on October 29.
Eric Brown leads a session on meeting unfettered demand for care at HDSC in Nashville, Tenn., on November 10-12.
Brad Holmes speaks on the dimensions of healthcare consumerism at CDHCC in Nashville on November 10-12.
Do You Have Any Questions You Would Like To Ask In Our Consumer Surveys?
We are looking for your input on topics for our 2004 healthcare survey. We plan to ask disease, drug, health plan, and device questions. Contact Sam Bishop at lbishop@forrester.com with your ideas and suggestions.
Hot Off The Presses From Forrester's Healthcare Team
Health Plan Sites Fail To Meet User Expectations by Liz Boehm.
IT At Work: Doctors, Nurses, Pharmacists And Vets by Eric Brown.
Doctors To Pharma: Don't Ditch The eDetailers by Liz Boehm.
Uninsured Consumers' Technology Use And Attitudes by Brad Holmes.
Wyeth Wisely Outsources CDM To Accenture by David Shiple.
Need Help With Email Marketing?
Forrester's Email Marketing Boot Camp teaches companies best practices in email targeting, design, delivery, and measurement. The daylong seminar also includes a group exercise in designing effective emails and a panel of experts from ISPs and email service providers. Our next three Boot Camps are:
November 4 (Seattle)
January 29 (Cambridge, Mass.)
March 18 (Atlanta)
To register, contact Sam Stern sstern@forrester.com.
What Do Healthcare Professionals Do Online?
Healthcare First Look At Failing Health Plan Web Sites |
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Plan sites fall short on:
Here Is Some Help For Health Plan Web Sites Surging interest in consumer-directed health plans will fuel renewed investment by plans in their online assets. How should site managers spend those dollars? Plans can win large returns from improvements in the basics of usability including:
The Web Keeps Healthcare Professionals Sharp Health professionals use technology at work more than the average worker, but technology use is all over the map for doctors, nurses, vets, psychologists, and pharmacists. Doctors lead in the adoption of gadgets like PDAs and mobile phones, while pharmacists rely heavily on the Web as a drug reference. Nineteen percent of druggists research a specific medication online, and 8% visit drug sites once a week or more. Veterinarians use the Internet's educational resources most frequently, with 9% taking an online course once a week or more. We are very interested in your feedback on our research. Do you have topics to recommend, data you would like to have, or technologies you want assessed? Drop me a line with your input at bradholmes@forrester.com.  Brad Holmes Healthcare Research Director
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