For Marketing Leadership Professionals

Fitness Wearables — Many Products, Few Customers

Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

    Why Read This Report

    Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to productivity, but many of the products flooding the market today focus on a single use case: fitness. In this report, we use Forrester's Consumer Technographics® data to examine the question of who is the target customer for fitness wearables and make recommendations for product strategists who are participating in or considering entering this market.
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    TABLE OF CONTENTS

    • Wearables Deserve Attention, But Fitness Wearables Are Overhyped
    • RECOMMENDATIONS

      Go Deep To Reach This Target Segment
    • WHAT IT MEANS

      Wearables Must Go Beyond Fitness To Reach A Wider Customer Base
    • Supplemental Material
    • Related Research Documents