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Inquiry Insights: Business Intelligence, 2008 To H1 2009
The BI Market Is Changing And So Are The Questions
November 5, 2009 , 4 pages
by Holger Kisker, Ph.D.
Forrester receives more than 20,000 inquiries every year that reflect the key questions for which vendors and users are seeking answers. In 2008 and the first half of 2009, 632 of these questions were related to the business intelligence (BI) market. Despite the economic situation, interest in BI solutions is strong, as they can provide the tools for success in challenging times. The focus of questions has shifted from vendor strategies in 2008 (the year of IBM's and SAP's mega acquisitions) to market trends and implementation practices in 2009. The analysis provides valuable insights for all BI players in the competitive BI market.

Market Overview: The Business Intelligence Software Market
Advanced Analytics Will Drive Growth To $14 Billion By 2014
October 23, 2009 , 14 pages
by Holger Kisker, Ph.D.
Business intelligence (BI) software is the tip of the application software pyramid. Pure functionality, no matter how sophisticated, is no longer sufficient to successfully support the changing business requirements of today. BI provides business guidance based on deep data analysis, which is even more important in economically challenging times. As such, the BI market is much less affected by the current economic crises than most other software markets and will continue to grow to $14 billion by 2014. New categories of advanced analytics will fuel the growth and merge into the core BI market, including business performance solutions, text analytics, predictive analytics, and complex event processing. Each of these market sectors will grow at its own pace and will converge over time into core BI as new sectors emerge. Success in each sector will require differing strategies, but opportunity for smaller, nimbler players is clearly there despite the recent surge of mergers and acquisitions (M&A) activity.

The Marketing And Customer Analytics Software Landscape
Unraveling A Potpourri Of Technology Options For Customer Analysis
October 16, 2009 , 11 pages
by Suresh Vittal
Marketers recognize that Customer Intelligence is rapidly becoming a mission-critical discipline. This should come as no surprise — valuing, targeting, and retaining the best customers are skills in high demand. But few marketing organizations can muster the budgets, technology capabilities, or analytical chops to succeed. The crowded vendor community does little to simplify matters. To help marketers understand who's who and what they do best, Forrester classifies the broader Customer Intelligence market into four key areas: business intelligence, predictive analytics, online analytics, and marketing analytics.

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