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The Forrester Wave™: US Online Video Platforms, Q4 2009
Brightcove And Ooyala Lead A Maturing Market
November 6, 2009 , 11 pages
by Bobby Tulsiani
In Forrester's 37-criteria evaluation of online video platform vendors, Brightcove and Ooyala lead the pack with their end-to-end product offerings that target organizations of all sizes. VMIX and Kaltura follow closely behind with comprehensive offerings and are Strong Performers, while Twistage and Fliqz serve more narrow segments of the market and are Contenders.

Lessons From Online Consultation In Australia
Organizations Worldwide Can Learn From Recent Experiments
November 6, 2009 , 20 pages
by Steven Noble
Online consultation can range from the government's hosting an online discussion about policy issues to its co-authoring policy documents with its citizens. It's still a minority practice, but Australia has completed more than 100 online consultations — providing valuable lessons for governments worldwide. In particular, government should understand how its citizens use social media and/or express policy opinions. Using Forrester's POST method, governments can develop clear, realistic goals for consultations to successfully engage their citizens in productive debate. Government should only select tools when the online consultation strategy is clear. Internal leaders should take small steps toward online consultation when necessary — and big steps when the opportunity presents.

Who Will Pay For Online Content?
Integrate Social Media To Attract European Online Movie Buyers
November 4, 2009 , 7 pages
by Nick Thomas
Despite widespread gloom, it appears that European Internet users are willing to pay for certain kinds of online content, including music, movies, and eBooks, although none of these markets is anywhere near maturity. Understanding how and where current and potential buyers of movies, for example, consume media online will help consumer product strategists build a successful premium service in what is set to be a crowded marketplace in 2010. The popularity of multitasking among online movie buyers indicates the importance of integrating both social tools and a coherent multiplatform approach to maximize the paying audience in the future.

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