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Taking Digital Music To The Mainstream: The Music Product Features For The Living Room
November 6, 2009 , 5 pages
by Mark Mulligan
The iPod heralded a new paradigm in music consumption, but it has done little to counter the impact of the CD's terminal decline; it may even have helped accelerate it. Although mobile music now looks set to start delivering on some of its promises, it shares a core failing with MP3 players: They both deliver individual experiences and largely fail to address the decline of music technology in the home.

Technographics® Survey Highlights: The Triple-Play Landscape In Canada
November 5, 2009
by Joost van Kruijsdijk
This highlight deck summarizes the key findings related to devices and bundling from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the second survey highlight in a series from the North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada).

Who Will Pay For Online Content?
Integrate Social Media To Attract European Online Movie Buyers
November 4, 2009 , 7 pages
by Nick Thomas
Despite widespread gloom, it appears that European Internet users are willing to pay for certain kinds of online content, including music, movies, and eBooks, although none of these markets is anywhere near maturity. Understanding how and where current and potential buyers of movies, for example, consume media online will help consumer product strategists build a successful premium service in what is set to be a crowded marketplace in 2010. The popularity of multitasking among online movie buyers indicates the importance of integrating both social tools and a coherent multiplatform approach to maximize the paying audience in the future.

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