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The State Of Enterprise IT Services: 2009
Business Data Services North America And Europe
November 6, 2009 , 29 pages
by Pascal Matzke, John C. McCarthy
As the global economic downturn continues to put pressure on IT budgets, companies are taking a variety of measures to get more value for the money spent on IT services. But unlike the last recession in 2001 to 2002, when outsourcing and offshoring benefitted from strong anticyclical growth, the picture is much more mixed this time in terms of spending plans. This document summarizes the key highlights from Forrester's Enterprise IT Services Survey, North America And Europe, Q2 2009, which offers deeper insights into enterprise spending behavior for IT services and outsourcing.

Depicting European Shoppers' Complex Purchasing Decision Path
Retailers Must Implement Strategies That Facilitate Research And Purchase Across Channels
November 5, 2009 , 8 pages
by Lauriane Camus, Patti Freeman Evans
There is no longer a clear purchase path for consumers. Thirty-nine percent of European consumers begin their research process online when making a considered purchase. Those consumers who begin their research process online are also likely to ultimately purchase products online. Additionally, more than one in three European consumers mixes online and offline channels during the multichannel purchasing decision. The Internet is therefore a key channel in the purchasing process. What's more, cross-channel shoppers emerge as a lucrative group. To make the most of the Internet and offline retail worlds, eBusiness and channel strategy professionals must provide cross-channel researchers and shoppers with a seamless purchasing journey.

Online Retailers' Adoption Of Online Video Content Is Ahead Of Consumers' Preferences
November 5, 2009 , 8 pages
by Patti Freeman Evans
Sixty-eight percent of the top 50 Internet retailers use video content on their Web sites, compared with 18% in 2008. Online retailers are committed to making product videos central to their merchandising and marketing strategies because of the positive return on investment (ROI) that this visual feature generates. While only 16% of online buyers watch product videos on retailer Web sites, 64% of those consumers who do have found these videos to be very useful. Retailers should focus on understanding drivers of consumer usage and find appropriate contextual uses for product videos by integrating them into the overall eCommerce experience.

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