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Understanding Information Worker Smartphone Usage
Emerging Smartphone Use By Information Workers Opens Doors For Vendors
November 20, 2009 , 17 pages
by Michele Pelino
Understanding how information workers use smartphones and applications enables marketing executives across the mobile value chain to successfully develop products and services to address the needs of these workers. Currently, 13% of information workers use smartphones for work at least weekly, and we expect this segment to grow significantly as more employees work away from their desk or telecommute. Many information workers purchase and use smartphones that are not approved or supported by the IT department, creating security concerns for IT professionals. Information workers are going beyond vanilla email, calendar, and personal information management (PIM) applications, tapping into mobile application stores or operator portals to try out instant messaging, productivity apps, and location-based services. To take advantage of the fast-growing number of information workers relying on smartphones, business application categories must be clearly identified on mobile app store sites. Device manufacturers and mobile operators must ensure smartphone features and functionality address both personal and professional user needs.

US Pay-TV Forecast, 2009 To 2014
November 16, 2009 , 5 pages
by Bobby Tulsiani
The pay-TV category is a nearly fully penetrated market, reaching 82% of US households today. With little room to increase the market, cable, satellite, and telecom TV providers are fighting an intense battle for market share. Forrester expects telecom TV providers to lead the way, while cable loses share and satellite holds onto its base. However, all of the pay-TV technology providers should be concerned about competing not only with each other but also with over-the-top (OTT) TV solutions, which will begin to eat into the category over the next five years.

The Low-Hanging Fruit That Service Operations Teams Should Consider Now
November 13, 2009 , 15 pages
by Evelyn Hubbert
Some IT organizations are confident that they can weather the storm of our current economic situation. Others believe they can maintain their current staffing level, and some are saying that they can maintain their current IT technology investment levels. But in the end, they all have the same need to reduce the cost of IT. Organizations are relying on IT to make use of efficient technologies and to make the right decisions on adopting efficient technology to support the business. This report focuses on the low-hanging fruit of service operations such as self-service service catalogs, IT search engines, and remote control.

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