Why Read This
Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Worryingly, so do some of their bosses. Unfortunately, many struggle because they didn't build plans to deliver business value, and they now rely on pure luck to find any. This needn't be. Based on our study of successful and unsuccessful AR programs, Forrester has created the Forrester industry analyst relations (FIAR) process to design and customize AR programs for the specific business needs of any company. AR managers must, and now can, deliver provable business value. This report updates "Forge Valuable AR Programs With FIAR: The Forrester Industry Analyst Relations Model" originally published on November 5, 2008. We have refreshed embedded data, summarized FIAR techniques that we have since published, and included links to more detailed reports where these now exist.