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Forrester CEO: Apple Will Decline In The Post Steve Jobs Era
April 25, 2012


"Apple will decline in the post Steve Jobs era," writes Forrester Research Chairman and CEO George Colony in a new blog post provocatively entitled "Apple = Sony."

While Apple continues to report record earnings, "Apple's momentum will carry it for 24-48 months," writes Colony. "But without the arrival of a new charismatic leader it will move from being a great company to being a good company, with a commensurate step down in revenue growth and product innovation. Like Sony (post Morita), Polaroid (post Land), Apple circa 1985 (post Jobs), and Disney (in the 20 years post Walt Disney), Apple will coast, and then decelerate."

Read more of Colony's analysis in his blog post.


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Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 28 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit http://www.forrester.com/.


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