For Marketing Leadership Professionals

Forrester Research Email Marketing Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Why Use This Forecast

Includes total number of online users and active email users segmented by age group, as well as mobile email users. Forecasts total email volume and marketing email volume by retention email, acquisition email, transaction email, and spam email. Segments total spend on email marketing into delivery, analytics, integration, and creative fees. Includes historical data going back to 2005 plus a five-year forecast.

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