Forrester's Business Process Forum 2011

The New World Of Customer Engagement

Thursday, September 22, 2011 - Friday, September 23, 2011Boston, MA

This Forum has Passed.

    Today's business executives have sky-high expectations of Business Process (BP) Professionals. Not only must BP pros deliver process improvement breakthroughs across the organization, but they're also instrumental in driving transformation initiatives with a bull's eye on improving every process that touches or involves the customer. Because the spotlight shines so brightly on the need to transform the customer experience at all types of organization, BP pros now lead innovative "imagineering" efforts with customers to envision completely new processes, conduct outside-in reviews of strategic processes, and transform cross-functional processes that span the organization but start first with the customer.

     

    To achieve these lofty goals, BP pros must meet the increasing demand to lead BPM, Lean, and Six Sigma initiatives. Plus, they must understand the role of BPM software deployments in process improvement; establish business process centers of excellence; drive business change management initiatives; inculcate better process management skills throughout the organization; and align business process, data governance, and business intelligence (BI) strategies. If that was not enough, BP pros must also understand and respond to fast-developing trends like mobile, social, cloud, predictive analytics, Agile BI, process data management, and dynamic case management. Sound like a tall order? It is — requiring you to develop a sound game plan for tackling this challenge and opportunity.

     

    This year's Business Process Forum will focus on:

    • What is the latest thinking on transforming the customer experience, rethinking customer service, taking an outside-in, customer-driven approach to strategic processes, and using BPM suites with enterprise applications to support the customer?
    • How are back-office and front-office processes being integrated, continuously improved, and even transformed to differentiate customer experiences while driving down costs through the use of new technology?
    • How do Agile BI, predictive analytics, business rules, and social BPM align to create next-generation BPM?
    • How can you address crucial "softer" issues – such as developing better business process skills, choosing the right process methodology, building a successful center of excellence, justifying a BPM project, and leading business change management programs – while still delivering successful results?
    • How are new, disruptive technologies like cloud, social, mobility, and predictive analytics affecting business process transformation, and what results are other companies experiencing?

Who Should Attend?

This Forum is Forrester's annual meeting place to help business process leaders and practitioners focused on BPM, Lean and Six Sigma, BPM suites, BPM centers of excellence, CRM, ERP, HRM, other enterprise applications, and building business process management skills throughout the organization deliver breakthrough business value. This Forum has a strong emphasis on re-inventing customer-facing business processes and helping Business Process Professionals transform the customer experience.

Why Attend?

 

THE FORRESTER EVENT DIFFERENCE

  • The quality of the Forrester keynotes: Presentations are backed by thousands of interviews with technology leaders, business executives, and vendors.
  • Exclusive audiences: Forrester Forum attendees include executives from the highest organizational levels.
  • Integration of organizational, technological, and business issues: Forrester Forums provide a comprehensive understanding of the challenges ahead and how your company can overcome them.
  • One-On-One Meetings with Forrester analysts: Attendees can speak one-on-one with Forrester analysts about all aspects of business process, from selecting technology to the most effective business process practices.
  • Practical advice: Forrester provides you with clear short- and long-term recommendations as well as tools and frameworks that you can immediately put into action.

 

OTHER BENEFITS OF ATTENDING

  • Compelling keynotes from leading executives on their experiences transforming business processes to drive strategic value, increase customer growth, and boost revenue.
  • In-depth tracks by industry experts on the challenges that matter most to business process leaders.
  • Case studies showcasing success stories and lessons learned.
  • Peer-networking opportunities with attendees.
  • Insight into technology solutions from leading business process technology vendors.

Attendee Quotes

"It was refreshing to hear from the people with their experience – successes as well as failures. BPM is the topic I liked the most. It gives me the opportunity to use for the company."

Manish N., IT Manager, CRM & BI

"Overall great!"

Lisa G., Global Customer Operations Manager

 
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