Forrester

Registration And Refreshments

Digital First

The digital economy approaches. No company — whether it sells tires, insurance, or machine tools — will be able to expand market share and profit without thinking, "digital first.". Forrester CEO George Colony will discuss what it means to be digital and how to talk to your CEO about getting there.

The New Normal

In "The New Normal," Peter Hinssen shows how companies must address a society without digital limits — one in which the Internet and connectivity are ubiquitous and consumers have zero tolerance for digital failure or limits on user experiences. The effect on companies will be tremendous. They were just getting used to coping with a 24-hour economy; now they will have to cope with the "experience economy" — and every customer interaction will be a make-or-break moment. IT departments will have to react more flexibly to business demands, creating small, rapidly adaptable structures — tents rather than pyramids. Mr. Hinssen will discuss how companies must adapt their information strategy, their technology strategy, their innovation strategy, and the way they are organized internally in response to the "new normal."

Morning Break in the Solutions Showcase

Balancing Agility And Governance In An Empowered BT World

Today, markets move at an astonishing rate, and time-to-market is a critical success factor; a project delay could put you out of business. On the other hand, even a small slip in governance could lead to theft of intellectual property or integration challenges costing millions of dollars. Today, the business demands that IT is agile and nimble; it not only needs to be prepared to react quickly to changing business needs but also to create new business ideas and generate new revenue streams. But there is also an expectation that IT systems and capabilities have appropriate governance built in. This session will highlight:

• The ongoing tension between CIOs and enterprise architects over balancing agility with governance.
• Best practices in balancing these dual demands on IT.
• An actionable framework to make your IT organization more agile.

Premier Keynote with Box: The IT Hero

Today, more than ever, IT is being held accountable for protecting valuable business information and intellectual property. Meanwhile, users are demanding better technology that provides the straightforward and intuitive characteristics of consumer technology for sharing content, collaborating with others, and accessing information from anywhere, at any time, and on any device. These heightened demands are met with continued cost control pressures, forcing IT to look for more affordable solutions across the business.

And the march to the cloud is on.

The challenge for IT will be to learn how to not only quickly get to the cloud but also to balance the demands of the user and maintain the security and protection that every company needs. Whitney Tidmarsh Bouck, General Manager of Box Enterprise, will discuss how cloud-based solutions are turning IT professionals into modern-day heroes by enabling them to say yes to the demands of end users, lower the total cost of key applications, and still protect corporate information.

Joint CIO & Enterprise Architecture Setting The Stage

Lunch

Afternoon Break Sponsored By PGi

Industry Case Studies

What can you learn for your enterprise architecture (EA) program from the experience of the leaders? Forrester, in partnership with InfoWorld, annually recognizes leading EA programs based on their innovative approaches to achieving business impact. At Forrester's Enterprise Architecture Forum 2012, you'll hear from three of these leaders about their strategy and tactics to drive more value and embed EA in their business. Presentations will include:

• Buildout Of Global Enterprise Architecture
  First Data — Alex Seidita, Vice President, Global Operations & Technology
  This session will describe how First Data's global EA function created a framework for strategic technology programs to coordinate technology adoption and development in a manner that maximizes value: rationalizing and consolidating product offerings, driving efficiency, simplicity, cost effectiveness, and agility.
• Moving From Enterprise Architecture To Unified Architecture
  USAA — Amy Crockett, Enterprise Architect,
  This session will describe how USAA uses a cross-discipline, cross-organization team, including business architecture, information architecture, IT architecture, change management, and organizational design to enable its business to respond to market needs and opportunities.
• Business Capabilities At The Starting Point For EA At The City Of Toronto
  City of Toronto — Huw Morgan, Head of EA

Opening Remarks And Enterprise Architecture Awards

Insights From EA Leaders

A fast-paced keynote in which four EA leaders will share key lessons on EA. Speakers include:

• Tim Ungashick, Vice President, Enterprise Transformation, USAA
• Alex Seidita, Vice President, Global Operations & Technology, First Data
• Eric Meredith, Vice President, Director Architecture Governance & Communication, PNC Bank
• Gwen Murphy, Director of EA, IBM

Time To Make Your Business Smart: The Role Of Smart Computing In Business Transformation

Just as the cloud computing phenomena begins to stabilize, another set of technologies is emerging that is even more important for enterprise architects to understand — because it will affect your business even more deeply. Called "smart computing" by Forrester, this is the combination of new awareness technologies like sensors, RFID, GPS, video monitoring, and social media monitoring; new analytical tools like big data solutions and real-time predictive analysis; new mobile technologies like smartphones, tablets, and mobile apps; and new collaboration and process software like dynamic case management and business process management. We see smart computing in its early phases today — from smart grids to smart cars — but expect it to affect every industry significantly . . . and differently. The challenge for enterprise architects is to understand developments in smart computing tools, and more importantly, to turn those advances into business innovation opportunities within your industry.

• The scope of smart computing — what's here today and what's next to come.
• The many different ways smart computing can affect your firm and raise the bar for business technology.
• Rx for EA: Immerse yourself in the intersection of smart computing and your business model.

Morning Break in the Solutions Showcase

Platinum Sponsor Keynote with BlackBerry: The Future Of Enterprise Architecture: Designing Innovative Solutions For Tomorrow's Challenges, Today!

Enterprise architects face unique challenges that fuse together critical business needs while maintaining the security and reliability of growing global infrastructure demands. For Peter Walker's Enterprise Product Management organization, remaining agile in today's competitive marketplace means directly understanding how to support the increasing number of employee requests for access to mobile applications while maintaining control of secure corporate data. Whether they're accessing information on a variety of tablets, smartphones, or applications, the growing demand for instantaneous access to information has reached a critical climax. Being directly aligned to generating solutions to solve growing business challenges, Mr. Walker's insights prove how RIM's mobility landscape empowers employees to collaborate and innovate using a variety of mobile applications — seamlessly.

Networking Lunch