Forrester's Forum For CMOs And CIOs - INVITATION ONLY

Winning In The Age Of The Customer

Tuesday, October 29, 2013 - Wednesday, October 30, 2013Napa, CA
  • Tuesday October 29

    • 08:00 AM - 08:50 AM

      Breakfast Presentation With Accenture Interactive
    • 09:00 AM - 09:15 AM

      Welcome And Setting The Stage

    • 09:15 AM - 09:45 AM

      All Hands On Deck For Digital Disruption
    • 09:45 AM - 10:15 AM

      Redefining GE's Value Through Marketing And Technology
    • 10:15 AM - 10:45 AM

      Morning Networking Break
    • 10:45 AM - 11:45 AM

      Marketing Plus IT: Blending Greatness, Avoiding Faults
    • 11:45 AM - 12:15 PM

      Premier Sponsor Keynote With OpenText
    • 12:15 PM - 01:15 PM

      Networking Lunch
    • 01:15 PM - 02:00 PM

      A New Path To Collaboration: Findings From The Forrester/Forbes Survey Of CMOs And CIOs
    • 02:00 PM - 02:45 PM

      Real CMO-CIO Partners Reinvent Their Customer Experience
    • 02:45 PM - 03:15 PM

      Afternoon Networking Break
    • 03:15 PM - 03:45 PM

      Premier Sponsor Keynote With ForeSee: Innovating Analytics: Giving CMOs And CIOs A Competitive Advantage In A Customer-Driven World

      As the customer experience continues to evolve, it is clearly at the intersection of the CMO and CIO. This session defines:

      • What the next generation of customer experience analytics is and how it can be a strategic asset to help the CMO-CIO team make better business decisions.
      • How to increase velocity of business growth with the right customer experience.
      • How ForeSee's Word of Mouth Index (WoMI) is the next generation of Net Promoter Score, adding reliability and accuracy to the popular measurement.
    • 03:45 PM - 04:45 PM

      Meet The Digital Disruptors
    • 06:00 PM - 09:00 PM

      Networking Reception And Dinner Sponsored By OpenText

      An evening in Tuscany at Jacuzzi Family Vineyards, sponsored by OpenText.

      Transportation will be provided to and from the Meritage Resort & Spa. Shuttles will depart the Meritage Resort & Spa at 6:00 p.m.

  • Wednesday October 30

    • 06:30 AM - 07:30 AM

      Morning Yoga Class

      Mats will be provided for our complimentary morning yoga class. Kathy Stewart from Yoga In Napa will be the instructor.

       

    • 09:00 AM - 09:10 AM

      Welcome And Opening Remarks -- Track A: Leading Digital Change
    • 09:00 AM - 09:10 AM

      Welcome And Opening Remarks -- Track B: Embracing Digital Solutions
    • 09:10 AM - 09:55 AM

      Become Customer-Obsessed
    • 09:10 AM - 09:55 AM

      Mastering The Mobile Mind Shift: A Problem-Solving Session
    • 09:55 AM - 10:00 AM

      Intermission
    • 10:00 AM - 10:30 AM

      Guest Executive Forum With IBM: Building A Customer-Activated Enterprise

      Paul Papas, Smarter Commerce and IBM Interactive leader in IBM's business consulting organization, will discuss examples of how companies are transforming their customer engagement through technologies that enable digital and physical convergence — and in the process developing deeper customer relationships.

    • 10:00 AM - 10:30 AM

      Guest Executive Forum With VML: Collaborate And Win

      Marketing and technology collaboration is the holy grail of delivering great digital work. But success can be elusive. Join us to learn more about how collaboration powered the Kellogg Company to deliver not just websites but entire always-on loyalty and CRM platforms that continue to power consumer engagement.

    • 10:30 AM - 11:00 AM

      Morning Networking Break
    • 11:00 AM - 11:45 AM

      The Rise Of The Chief Digital Officer
    • 11:00 AM - 11:45 AM

      CMOs And CIOs Must Partner To Profit From Adaptive Intelligence
    • 11:45 AM - 11:50 AM

      Intermission
    • 11:50 AM - 12:35 PM

      Defining The Common Language For CMO-CIO Collaboration
    • 11:50 AM - 12:35 PM

      The Connected World Is Here -- Now What?
    • 12:35 PM - 12:40 PM

      Intermission
    • 12:40 PM - 01:40 PM

      Closing Remarks And Networking Lunch