Forrester's Forum For Technology Management Leaders

Unleash Your Digital Business

Thursday, June 12, 2014 - Friday, June 13, 2014London

Track Description

Turning your firm into a digital business requires wholesale change. What do digital businesses look like? Which key leadership, governance, and organizational issues must be tackled to make the transformation?

Track Description

Setting the right digital strategy and architecture ensures ongoing agility and customer engagement. How do you build links between digital experience and enterprise architecture?

Track Description

The digital solutions you design and develop can make or break key customer touchpoints. Which emerging technologies and development approaches can boost your firm's digital experience?

Track Description

Enabling open and engaging digital experiences while properly managing and securing your digital infrastructure and data is the ultimate balancing act. Explore new approaches that challenge the infrastructure and security status quo.

Track Description

Adopting the right sourcing strategy can help you move to digital in record time. How can you navigate the risks and dynamics of an ecosystem of new digital partners?
  • Thursday June 12

    • 08:00 AM - 09:00 AM

      Registration And Refreshments In The Solutions Showcase
    • 09:00 AM - 09:15 AM

      Unleash Your Digital Business: Opening Remarks
    • 09:15 AM - 09:45 AM

      Making The Mobile Mind Shift

      Your customers and employees now expect to get what they want in their immediate context and moments of need. To deliver on this promise, your digital business must transform its platforms, processes, and people. Based on The Mobile Mind Shift, our soon-to-be-published book, we show how you can:

      • Understand the impact of the mobile mind shift.
      • Engineer your digital business for mobile moments.
      • Master new systems of engagement.
    • 09:45 AM - 10:15 AM

      Mastering A New Digital Reality

      A digital revolution is underway, opening up new channels, new product ideas, and new delivery models. To compete, you must harness an emerging digital reality to create new sources of customer value in real time. In this session, you’ll start down the path to mastering your new digital reality by exploring:

      • Leading companies that are already transforming into a digital business.
      • The dimensions of digital business that will have an impact on your path forward.
      • Key strategies that will catalyze your digital transformation.
    • 10:15 AM - 10:45 AM

      Premier Keynote With Box : User-Centric IT: The Future of Tech

      We're moving towards a new era where your competitive advantage comes from connecting the right people with the right information at the right time.  In today's post-PC era, people are more mobile and social which is driving businesses to be more connected and collaborative. 

      Hear more about how:

      • Organizations are leveraging the next generation IT stack to power their business processes and new ways of working
      • User-Centric IT is the new way of thinking where the user is put first, and people, information and knowledge is connected in real-time
      • Box and Box customer, Florida Virtual School are taking advantage of cloud-based technologies to transform their business

       

       

    • 10:45 AM - 11:30 AM

      Morning Networking Break In The Solutions Showcase
    • 11:30 AM - 12:00 PM

      How Philips Enabled "Digital Propositions"

      To compete and thrive in the digital world, industry leaders will have to rethink their operations and reimagine their product and service offerings. In this session, the CIO of Philips will share how the company has tackled this challenge by:

      • Paving the way with Lean and Agile operating models.
      • Positioning IT as enablers of what Philips calls "digital propositions."
      • Creating digital solutions that power digital cities and connected health.
    • 12:00 PM - 12:30 PM

      Industry Speaker
    • 12:30 PM - 01:30 PM

      Lunch And Dessert In The Solutions Showcase
    • 01:30 PM - 02:10 PM

      Track A

      Lead Digital Transformation

      Embrace Software As Your Brand

      More than ever, software either enriches or degrades your brand. It is time for companies to acknowledge the crucial role of software in their business and elevate it from an IT-led application development group to a business-led product development function. Key concepts:

      • Differentiate your brand with software-based tools and services.
      • Learn how companies can transform into nimble software product companies.
      • Understand the skill set and profile needed for staff for this new software engineering group.
    • 01:30 PM - 02:10 PM

      Track B

      Define Agile Digital Strategies

      Master Strategic Portfolio Planning

      Many forces conspire against turning strategic plans into results. The age of the customer amplifies the need for strategy and the insight to alter strategy when market forces dictate change. Learn Forrester’s framework for agile strategic planning around portfolios of projects, services, and tech assets, including how to:

      • Build speed and flexibility into the strategic planning process.
      • Integrate strategy, architecture, demand management, and execution for greater agility.
      • Create feedback processes that bring greater visibility.
    • 01:30 PM - 02:10 PM

      Track C

      Develop Digital Solutions

      The Truth About Digital Experience Delivery Technologies

      Firms face an expanding ecosystem of technology that supports digital customer experience delivery, with many vendors angling to offer a “silver bullet” platform. This session will help technology management professionals understand the solutions, vendors, and strategic partners that support digital experiences. It includes:

      • An overview of technologies to support digital customer experiences.
      • Which software and services vendors are playing in this space, and how their approaches differ.
      • What functionality has become mature and commoditized, and where you find the differentiating technology.
    • 01:30 PM - 02:10 PM

      Track D

      Manage And Secure Digital Assets

      Your Transition To Managing And Securing Digital Assets

      Infrastructure, operations, and security teams face significant changes in how to manage and secure the digital assets leveraged by your business and critical to your company’s strategy. Big changes are required around people, processes, and technology. Learn how to:

      • Industrialize their I&O organization for greater agility.
      • Adapt their I&O management strategies for security and adoptability.
      • Continually improve to meet the evolving digital strategies of the business.
    • 01:30 PM - 02:10 PM

      Track E

      Source Digital Services

      Navigating the Fast-Moving Landscape Of Digital Implementation Partners

      To run a digital business, you need great partners. These include traditional technology services partners — as well as a new set of upstarts and digital services “challengers” that provide and integrate mobile, social, and cloud functionality. This overview of the evolving ecosystem of digital services partners and their relevance to IT and business decision-makers will explain:

      • How digital services partners are becoming an essential part of your business technology strategy.
      • Key factors to evaluate when selecting and managing digital partners.
      • The emerging models for purchasing digital capabilities.
    • 02:10 PM - 02:15 PM

      Intermission
    • 02:15 PM - 02:45 PM

      Track A

      Lead Digital Transformation

      Platinum Session with Atos : Business Reinvention, The Digital Revolution in Manufacturing

      The "Digital" revolution is influencing the end-to-end innovation life cycle: from designing (R&D) new products to products’ success once launched (commercial effectiveness).  Today's organizations have a real imperative to rethink their holistic digital strategy - covering R&D through to Customer engagement and beyond.  In this Digital revolution, we will surely see peaks and troughs when we evaluate ‘hype vs real value'.  Though there is a real tendency to get caught up in the hype, companies should act now and be part of the revolution in order to avoid being left behind.In this session, Atos will showcase our thoughts on how our customers can prepare themselves for this digital revolution and related transformation.

    • 02:15 PM - 02:45 PM

      Track B

      Define Agile Digital Strategies

      Platinum Session With Troux : Enterprise Information Management at HSBC

      As part of its overarching business strategy to “Simplify the Bank”, leaders at HSBC approved an architecture led strategy to reduce the number of applications across the whole group by 50% over a ten year period. In order to provide the information needed to make strategic decisions, the team at HSBC needed to gather and organize operational data from across the enterprise and connect it in a way never attempted before. Please join us to learn more about the approach HSBC took to successfully meet this challenge and transform the way enterprise information is managed and consumed within HSBC.

    • 02:15 PM - 02:45 PM

      Track C

      Develop Digital Solutions

      Platinum Session With WSO2 : The Evolution of a Connected Business

      What is a Connected Business? Its a business where all parts of the value chain can interact digitally. Do you have a Connected Business? Do you have the foundation to build a Connected Business? In this session find out how to create a Connected Business. Learn how APIs, Cloud and Mobile can create and enhance new business models. This session will cover:
      • The importance of APIs to your organization
      • How Cloud development can be transformative
      • How to integrate Mobile and IoT to create a Connected Business
      • How companies have connected their ecosystems

    • 02:15 PM - 02:45 PM

      Track D

      Manage And Secure Digital Assets

      Platinum Session With Rimini Street : Transform Your IT Spend from Costly Ongoing Operations to High-Impact Digital Business Solutions

      More and more companies are benefiting from independent support as a means of rightsizing their investment in SAP and Oracle maintenance, enjoying the benefits of premium support and funding digital initiatives that truly drive business growth.

      This session will help you understand:

      • How can save up to 1.5 times your annual SAP or Oracle maintenance fees annually with Independent Support
      • Why the traditional vendor support model is outdated and no longer relevant for modern IT organizations
      • How Independent Support can be the key to funding new digital capabilities that will truly impact the business

    • 02:15 PM - 02:45 PM

      Track E

      Source Digital Services

      Platinum Session With VMware :Software Defined Everything

      In the mobile cloud era, IT is radically changing. Now responsible for supporting billions of users with millions of applications, IT has to work differently.    The Software Defined enterprise delivers exactly this and will for the first time deliver IT at the speed of business.  Joe Baguley talks about what has led us here, where we are now headed and why it really matters. 

       

      • Instigate a dialogue with the broader business to identify where the greatest savings and impact can be made so that IT can help in a meaningful way. 
      • Identify the ‘early wins’ within the business; those who will benefit from change quickly and demonstrate immediate and valuable success. 
      • Think holistically and truly service-centric - this isn't just about technology, but about people, mindsets and entire operational models. IT must think of itself as a service provider

       

    • 02:45 PM - 02:50 PM

      Intermission
    • 02:50 PM - 03:30 PM

      Track A

      Lead Digital Transformation

      Funding Changes Required For Business Transformation

      Nearly all business transformations today are technology-dependent. Technology management leaders are in a unique position to work across business silos to influence, contribute to, and drive business transformations. To do this well, you need to understand the mechanisms for financing and funding these initiatives to drive growth and revenue. You need to know how to:

      • Build business cases that focus on outcomes to drive future tech investments.
      • Navigate funding models to align investments with strategy.
      • Bring an options mindset to your digital transformation efforts.
    • 02:50 PM - 03:30 PM

      Track B

      Define Agile Digital Strategies

      Shift The Architecture Business Case From Cost To Revenue

      Enterprise architecture (EA) has justified architecture-based investments primarily as cost avoidance. Business leaders are much more interested in growing revenue — and this has an impact on their view of EA’s contribution. Thomson Reuters has shifted the business case paradigm, demonstrating how EA can affect the bottom line and create competitive advantage. David Parrott will describe how to:

      • Construct financial models that demonstrate positive revenue impacts.
      • Gain buy-in by business management for the principles of the model.
      • Validate central funding for investments in reusable platforms.
    • 02:50 PM - 03:30 PM

      Track C

      Develop Digital Solutions

      Reverse-Engineer A Great Customer Experience

      Go “behind the screen” with two technology management leaders as they share how they built their compelling digital solutions. This will be an interactive discussion of the critical success factors underpinning customer-centric solutions, including:

      • What it takes to develop best-in-class engaging and immersive solutions.
      • New ideas to create a human-centered approach to designing meaningful digital experiences.
      • The lessons these leaders wish they had learned earlier.
    • 02:50 PM - 03:30 PM

      Track D

      Manage And Secure Digital Assets

      Shifting Your Infrastructure Into The Cloud

      Speed, agility, and cost are all forcing I&O organizations to rethink their infrastructure strategies. Do you know what your customers want? Customers are demanding new ways to deliver applications, data, and services — and it's not on yesterday’s technology infrastructure. Instead, learn:

      • How effective cloud leaders deliver services and what you can learn.
      • How to use blueprints and automation to deliver cloud services to your customers.
      • How to build a business case for private, public and hybrid cloud infrastructure.
    • 02:50 PM - 03:30 PM

      Track E

      Source Digital Services

      License For User Engagement

      Front-office business initiatives involving mobility and analytics present serious challenges for software sourcing decision-makers. Software publishers are updating their selling and pricing strategies, which affects your sourcing and license management. This session will describe the challenges presented by the new software landscape and how to address these challenges with strategic sourcing, including:

      • The impact of user engagement on software licensing.
      • How to address the significant risks arising from changing software usage.
      • Negotiation tips when sourcing user engagement projects, whether from large or small providers.
    • 03:30 PM - 04:15 PM

      Afternoon Networking Break In The Solutions Showcase
    • 04:15 PM - 04:55 PM

      Track A

      Lead Digital Transformation

      Navigate Your Digital C-Suite

      Turning your firm into a digital business requires wholesale change. So who will lead the transformation? Learn how firms are tapping different executives — CIOs, CMOs, CXOs, and CDOs — to get the job done. What does it take and how can you work with these leaders to navigate this change? Learn to identify:

      • The attributes of a successful digital business leader.
      • Touchpoints and interactions models within the C-suite.
      • Case studies and best practices from leaders navigating this change.
    • 04:15 PM - 04:55 PM

      Track B

      Define Agile Digital Strategies

      Architect Your Customer Experience

      Delivering an excellent customer experience — both B2C and B2B — isn't just about website and mobile app design. Customer experience permeates the intricate web of people, systems, processes, and information. Enterprise architects have a critical role to play. Moira will explain:

      • Why customer experience is rising to the top of your business’ agenda.
      • The techniques used to define customer experience strategies.
      • How to connect customer experience to business and information architecture.
    • 04:15 PM - 04:55 PM

      Track C

      Develop Digital Solutions

      Create Richer Customer Engagement Via Systems Of Automation

      Customer engagement needs context. Websites and mobile apps call upon contextual data stored in systems of record and, increasingly, available through real-time networks of sensors and control systems. These "systems of automation" connect and control physical devices and infrastructure, providing crucial information to allow richer customer interaction. Explore this new ecosystem:

      • What business outcomes are driving the adoption of systems of automation.
      • How systems of automation, engagement, and record interact.
      • The important development dimensions of systems of automation.
    • 04:15 PM - 04:55 PM

      Track D

      Manage And Secure Digital Assets

      Protecting Your Customer's Data: A Critical Corporate Social Responsibility

      Customer data — from personally identifiable data (PII) like contact information and account login credentials to customer preferences — forms a critical and growing set of digital assets for today’s businesses. As the collection and use of this data increase, so do concerns relative to data protection. We will describe the why, what, and how surrounding the protection of your customers’ data. This session covers:

      • Why data protection in the digital world is even more important than ever.
      • What should be part of your data protection strategy.
      • How to govern and continually ensure protection.
    • 04:15 PM - 04:55 PM

      Track E

      Source Digital Services

      Creating An Innovative Global Sourcing Platform

      As the technology environment changes, so do your organization’s sourcing requirements. To prepare, you’ll need sourcing practices that are innovative, agile, and flexible to meet business demands. In this session, find out how Pfizer created a global sourcing platform to consolidate vendors, reduce costs, and prepare for its next-generation digital business needs. Find out how the company: 

      • Struck the right balance between maintaining sourcing control and enabling the business.
      • Managed key risks in the supplier ecosystem.
      • Created sourcing practices that move at the pace of its business innovation.
    • 04:55 PM - 05:00 PM

      Intermission
    • 05:00 PM - 05:40 PM

      Track A

      Lead Digital Transformation

      Forrester’s New Tech Management Balanced Scorecard

      Technology management leaders need to rethink their existing metrics, measurements, and KPIs in the age of the customer. The traditional notions of operational excellence and efficiency are table stakes, and tech leaders will be measured on their contributions to customer experience and agility. Learn how to:

      • Identify customer-centric metrics.
      • Propose a framework to communicate these metrics to business leaders.
      • Drive accountability and culture change through metrics.
    • 05:00 PM - 05:40 PM

      Track B

      Define Agile Digital Strategies

      Turn Business Drivers Into Digital Strategy

      “My business doesn’t have a strategy!” Enterprise architects and strategists who see the need for a digital strategy for their business have the challenge of translating shifting business goals and strategies into something they can work with. Important concepts:

      • The elements of a digital business strategy.
      • Where to start on digital strategy when your business’s goals aren’t clear.
      • Techniques you can use to engage, clarify, and maintain alignment.
    • 05:00 PM - 05:40 PM

      Track C

      Develop Digital Solutions

      Maximize Your Opportunities In The Data Economy

      Enterprises operate in a dynamic ecosystem that includes competitors, partners, regulators, and customers. But most organizations still drive their business with predefined, unidirectionally-shared static data. Maximizing your opportunities in the emerging data economy requires managing a dynamic flow of information, capitalizing the value in your enterprise data and in external data sources that can enhance and amplify your business capabilities. Learn how information flows within the data economy and create your own ecosystem to supercharge your business intelligence and monetize your data. 
      What attendees will learn: 

      • The evolutionary path of data aggregators and the flow of data in the data economy.
      • The varieties of data available in the data marketplace.  
      • The steps needed to take advantage of the available data sources and to monetize your data.
    • 05:00 PM - 05:40 PM

      Track D

      Manage And Secure Digital Assets

      Know Your Enemy: Hackers Versus Executives

      In The Art of War, Sun Tzu said, “It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles.” This session is designed to help information security professionals understand how hackers work and the type of sophisticated threats that cybercriminals are capable of against today’s networks. Learn:

      • What happens in real-life cyberattacks.
      • What hackers think about the state of enterprise security.
      • What security and risk professionals should do to protect themselves from attacks.
    • 05:00 PM - 05:40 PM

      Track E

      Source Digital Services

      Social Coding: How To Tap Developer Networks

      The image of the antisocial developer is quickly becoming a stereotype of the past — development is going social. Drawing upon best-practice research and Forrester's broad survey of developers, this session will profile emerging forms of social software development: crowdsourcing, hackathons, open source communities, and other loosely coupled means of collaboration. Gain concrete best practices to:

      • Improve the flexibility and skills of your development organization.
      • Build a development shop culture that helps find and retain talent.
      • Energize collaboration among internal developers.
    • 05:40 PM - 06:40 PM

      Networking Drinks Reception In The Solutions Showcase
  • Friday June 13

    • 08:00 AM - 09:00 AM

      Registration And Refreshments In The Solutions Showcase
    • 09:00 AM - 09:10 AM

      Day Two Opening Remarks
    • 09:10 AM - 09:40 AM

      Ten Dimensions Of Business Agility

      Over the past 10 years, the Global Fortune 500 has seen more than 70% turnover in the companies on its list. Companies dropping off the list were unable to manage an accelerating pace of change. In this session, you’ll learn:

      • How top firms have boosted their economic performance by becoming more agile.
      • Which market, organization, and process dimensions of agility matter most.
      • Why channel integration, change management, and digital psychology drive sustained economic performance.
    • 09:40 AM - 10:10 AM

      The Digital Era — Challenges And Opportunities Ahead

      The way our customers think about business is changing dramatically. It is predicted that by 2018, 75% of interactions will be through online or mobile channels.* In this session, Oliver Bussman will discuss the need for CIOs to react fast to exploit this trend, adopting new business models and putting digital technologies at the center of their innovation strategy. Oliver will also share some insights into how UBS is responding to the challenges of digital disruption and to rising customer expectations.

      *Source: Accenture Global Consumer Survey 2013

    • 10:10 AM - 10:40 AM

      Premier Keynote With MarkLogic : The Data-centred Datacentre

      Traditionally, organisations have been application-centric where data must conform to the needs of the database and application. But as business needs and data evolve, this means massive time and resources are spent modeling data to fit old paradigms, and often the organisation still doesn't have access to the data they need. MarkLogic's Enterprise NoSQL database enables data agility, a single view of all data and increased application development, hear from our customers how it's helped them:

      • Ingest and manage disparate data sets including documents, data and semantic triples in a flexible, schema-agnostic platform 
      • Manage the increasing volume, variety and complexity of data in a single database
      • Innovate to deliver new applications in weeks and months with a single view of all your data

    • 10:40 AM - 11:25 AM

      Morning Networking Break In The Solutions Showcase
    • 11:25 AM - 12:05 PM

      Track A

      Lead Digital Transformation

      Create A Healthy Customer Experience Ecosystem

      The right customer interactions, implemented the right way, don't just happen. Instead, they must be actively designed, pulling on a set of complex, interdependent relationships between employees, partners, policies, processes, and technologies. Critical steps:

      • Describe the customer experience ecosystem.
      • Identify the role of technology within the ecosystem.
      • Explore best practices for executing across the ecosystem.
    • 11:25 AM - 12:05 PM

      Track B

      Define Agile Digital Strategies

      Develop A Digital Intelligence Strategy

      Competitive advantage is built on a company’s capabilities to better understand their customers and to turn customer insights into concrete business value. Understand how to best merge technical capabilities and business goals into a consistent customer intelligence strategy by:

      • Tapping into all data sources to learn more about your customers.
      • Understanding the business insights possible from raw customer data.
      • Integrating customer intelligence into business processes for timely and better decisions.
    • 11:25 AM - 12:05 PM

      Track C

      Develop Digital Solutions

      How Systems Of Engagement Roil The Platform Landscape

      New requirements for systems of engagement are driving changes to application delivery platforms as widely used web platforms fall short. Dynamic languages, new frameworks, and new middleware all promise the fast delivery, modern designs, openness, and constant updating that systems of engagement need. This session will cover Forrester’s recent research on these tools, including:

      • When and why platforms for systems of engagement trump conventional development approaches.
      • How your peers are using these platforms in innovative ways.
      • What the future will look like.
    • 11:25 AM - 12:05 PM

      Track D

      Manage And Secure Digital Assets

      Connect Your Digital Business To The Physical World

      In the connected world, where technologies enable objects and infrastructure to interact with monitoring, analytics, and control systems over Internet-style networks, management and security principles are different. In this session, you will learn:

      • What the connected world looks like.
      • Why you will need to manage and secure this connected world differently.
      • The framework for embedded management and security.
    • 11:25 AM - 12:05 PM

      Track E

      Source Digital Services

      Cloud Security – New Challenges for Outsourcing

      Security plays a critical role in assuring a positive customer experience. Cloud presents new challenges for sourcing and security professional alike, since you are trusting a third party with company and customer information. Compliance requirements and government surveillance programs add additional complications. You’ll learn:

      • The key security provisions to include in cloud sourcing agreements including liability and indemnification
      • Methods to address compliance and government surveillance and their impact on data privacy and security
      • An approach for clear and transparent communications between client and vendor
    • 12:05 PM - 12:10 PM

      Intermission
    • 12:10 PM - 12:40 PM

      Track A

      Lead Digital Transformation

      Platinum Session With GMC Software : From Legacy Systems To Systems Of Engagement In Three Easy Steps

      Line-of-business partners are asking CIO to support communication projects across more channels, including mobile, at a speed like never before. To keep up and be effective, CIO must respond with solutions that deliver in spite of legacy constraints. 

      This informative session will share examples and best practices in CCM : Funding, design, and integration of communication projects from insurers, banks, and other enterprises that have successfully broken free from legacy systems and found a path for communicating that is more effective than ever before.

    • 12:10 PM - 12:40 PM

      Track B

      Define Agile Digital Strategies

      Platinum Session With MEGA : The Road to Self Service Architecture

       

      An insight into how Babcock’s IT strategy is challenging the delivery of existing customer facing IT services and design methods to its customers.  Areas explored include:

      • Clearer articulation of the IT value proposition to customers
      • Comprehensive focus on end to end processes and change management
      • Move away from transactional IT delivery within Enterprise Architecture; better supporting Babcock

       

    • 12:40 PM - 12:45 PM

      Intermission
    • 12:45 PM - 01:25 PM

      Track A

      Lead Digital Transformation

      Develop Your Digital Competencies

      The age of the customer is forcing technology management leaders to develop and drive a fundamentally different competency model that focuses on engaging, acquiring, and retaining customers. What skill sets, competencies, and cultural attributes are necessary to succeed in this new era? Discover:

      • The new skills you will need to succeed.
      • New sourcing models for acquiring skills and competencies.
      • Changes in the organizational structure necessary to operate in the future.
    • 12:45 PM - 01:25 PM

      Track B

      Define Agile Digital Strategies

      From Mobile Silos To Mobile Enterprise Architecture

      Businesses are rushing to develop mobile apps for their customers and for their field staff. But as these initiatives proliferate, firms run the risk of the same disconnected architectures they experienced with the rise of the Web. You need to understand:

      • Mobile's impact on architecture domains.
      • What mobile means for solution architecture governance.
      • Tomorrow’s challenges that you should address today.
    • 12:45 PM - 01:25 PM

      Track C

      Develop Digital Solutions

      The Future Of Data Management

      Today, data-driven businesses can push past the expense and rigidity of past systems to create open, flexible systems that morph with the creativity of data scientists and business leaders. This new freedom introduces new questions and considerations. Technology management leaders have to rethink their data-related resources, processes, collaboration, and technology while delivering value sooner and iteratively, including:

      • How to connect your company’s data vision to an executable road map.
      • How to rethink data governance to meet the changing business data landscape.
      • How to measure their progress toward business impact.
    • 12:45 PM - 01:25 PM

      Track D

      Manage And Secure Digital Assets

      The Yin And Yang Of Mobile Management And Mobile Security

      It’s crucial to manage and secure your mobile devices and assets. Establishing management without addressing security can have a significant impact on your customers and on your business. You must understand customer behavior so that you can develop and maintain great mobile solutions. This session will cover how management and security need to coexist.

      • What are the strategies for mobile management?
      • How does security get addressed?
      • What can you do today to ensure success?
    • 12:45 PM - 01:25 PM

      Track E

      Source Digital Services

      The New Era Of Multimodel Sourcing

      The days of “lift and shift” outsourcing are over. In the future, you need to access new application services that address the full range of your IT and business needs. You have a broad set of resource options available to you — offshore, onshore, and near-shore (among others) — but you’ll need to know which resources to use and when and how to manage them, including:

      • How the offshore outsourcing programs are evolving with the new focus on digital services.
      • Which new providers you should have on your radar.
      • How to engage with these providers.
    • 01:25 PM - 02:25 PM

      Lunch And Dessert In The Solutions Showcase
    • 02:25 PM - 03:05 PM

      Track A

      Lead Digital Transformation

      Master Systems Of Engagement Through The IDEA Cycle

      CIOs must reorient their technology management ecosystem to focus on systems of engagement. But what are systems of engagement? And how can you use the IDEA cycle to deploy them within your organization? Learn the key steps to systems of engagement:

      • Identify the need and context.
      • Design experiences to anticipate need.
      • Engineer platforms, processes, and people.
      • Analyze results to optimize performance and improve outcomes.
    • 02:25 PM - 03:05 PM

      Track B

      Define Agile Digital Strategies

      Design Systems Of Engagement

      The age of the customer requires firms to shift their technology investment to systems of engagement that serve customers, partners, and front-line staff. This session describes the architecture of systems of engagement from both technology and business functionality viewpoints. The critical steps include:

      • Decide what business functionality should be in your systems of engagement.
      • Design the four-tier technology architecture.
      • Connect systems of engagement to systems of record.
    • 02:25 PM - 03:05 PM

      Track C

      Develop Digital Solutions

      Developing Actionable Multichannel Digital Solutions

      Gone are the days when customers interacted with channels. A new generation of connected shoppers has emerged with expectations of transparency, increased convenience, and higher levels of engagement from their brand of choice. To meet the needs of today's shoppers, retailers are rapidly turning to digital solutions that shuttle actionable to the customer at any channel and on any device, at the moment of need. In this session, you will learn:

      • Why multichannel is now a customer imperative.
      • What digital commerce technologies are most critical to success in the age of the customer.
      • How retailers and manufacturers are mastering multichannel.
    • 02:25 PM - 03:05 PM

      Track D

      Manage And Secure Digital Assets

      Navigating Privacy Issues In Enterprise Wearable Computing

      Enterprises in retail, healthcare, financial services, government, and other verticals can craft delightful customer experiences around wearable devices. But customers must be willing to cede a some privacy — location data, behavioral data, past purchasing history, health data, etc. — in order to enjoy the benefits of those experiences. How can enterprises structure wearable privacy properly from the start.

      • What are the customer-facing use cases for wearables?
      • How can enterprises proactively address privacy in wearables?
      • How can enterprises leverage privacy policies for wearables as a differentiator?
    • 02:25 PM - 03:05 PM

      Track E

      Source Digital Services

      Making Sense Of Strong Authentication Solution Sourcing

      We've all seen the breach headlines: For both employees and consumers, authentication needs to get a lot stronger if our security strategies are to be effective at all. In recent years, the authentication solution market has exploded. What's out there? How effective is it? How deployable are the solutions? In this session, get a chance to share your feedback as we prepare for a forthcoming Forrester Wave series on strong authentication, and learn:

      • What the trends and solutions are that Forrester is seeing in the strong authentication market today
      • What makes for a good authentication solution and partner
      • What questions you should be asking to ensure security strategies are effective
    • 03:05 PM - 03:10 PM

      Intermission
    • 03:10 PM - 03:50 PM

      Track A

      Lead Digital Transformation

      Leading Transformation In A Digital World

      This panel will consist of CIOs in the midst of digital disruption — either disrupting or being disrupted. This session will focus on the competencies, technologies, and leadership lessons required to succeed as a CIO in these fast-changing environments. Learn how to:

      • Build a culture and discipline for institutionalizing iterative innovation.
      • Drive agility through process and technology transformation.
      • Focus technology investments on business outcomes.
    • 03:10 PM - 03:50 PM

      Track B

      Define Agile Digital Strategies

      Enterprise Architecture At The Front End Of Your Business

      The age of the customer shifts the technology management focus to where your business engages with customers, partners, and employees. The value that enterprise architecture (EA) can bring is more needed than ever — but EA programs that aren't prepared for working at the front end of the business risk marginalization. We’ll explain:

      • The new opportunities and challenges that EA programs will face.
      • How to rethink the EA operating model.
      • The new skills you’ll need to succeed.
    • 03:10 PM - 03:50 PM

      Track C

      Develop Digital Solutions

      How To Master Big Data

      The data explosion is a business game-changer. Vast amounts of data make discovery, innovation, and engagement possible in ways that were unimagined just a few years ago. As a result, the performance gap between have and have-not firms will widen as the winners learn to use all relevant data no matter where and how the data is (think: location, scale, and complexity). Explore:

      • The key traits of big data thinking.
      • Case studies and patterns of big data.
      • Data management, business intelligence, and application capabilities that are designed for systems of engagement and big data.
    • 03:10 PM - 03:50 PM

      Track D

      Manage And Secure Digital Assets

      The Customer Interaction Privacy, Risk, And Compliance Showdown

      In the digital world, privacy, risk, and compliance play critical roles as your employees connect with your customers. The topics of risk mitigation, privacy, and compliance are critical and need to be addressed. Many security teams are not prepared for the digital world. But your security team must focus on:

      • The challenges that security and risk organizations will face in the digital world.
      • How to rethink your security/customer interaction model addressing privacy, risk, and compliance.
      • Practical steps to take now.
    • 03:10 PM - 03:50 PM

      Track E

      Source Digital Services

      Agile and Outsourcing: an Oxymoron?

      We see an increasing opportunity for companies to leverage their services partners to access agile development capabilities. Yet agile partnerships are still rare, since there is little consolidated experience in agile development governance and pricing models. This presentation will:

      • Share best practices we see in Agile sourcing approaches, focused on roles, responsibilities, change management and scope management.
      • Identify key sourcing practices for the contracting of Agile in outsourcing relationships