Forrester

In 2012, we dive into "the age of the customer," where increased global competition combined with technology-led disruption erodes traditional competitive barriers across all industries. Manufacturing strength, distribution power, and information mastery can't save you. At the same time, it's easier than ever for empowered employees and application developers to circumvent the IT infrastructure and operations (I&O) group to take advantage of new desktop, mobile, and tablet devices as well as cloud-based software and infrastructure you don’t support. Why? They want to get their jobs done better, faster, and cheaper — and they don't feel that I&O can help.

Contrary to popular belief, however, Infrastructure & Operations Professionals do want to help their business stakeholders pursue productivity with these new technologies — but we find ourselves hamstrung by legacy infrastructure and perceptions. We’re jealous of our colleagues at startups and their greenfield opportunities. It’s time to dispel the notion that "greenfield" opportunities require significant financial investment and organizational change or are limited to startups and build-outs in emerging markets. Greenfield opportunities present themselves in even the most established and mature businesses, and those greenfields can be small, iterative, and agile.

This year, we'll dedicate the Infrastructure & Operations Forum to leapfrogging the global competition by capitalizing on your greenfield opportunities of any scale. In the data center, converged infrastructure plus private and public cloud will accelerate speed-to-market and agility. "Bring-your-own-device" programs and desktop transformation will make employees more productive and satisfied. And IT service management and automation will industrialize your operations to increase the quality of service for all customers.

Key Questions This Forum Will Answer

• What global business priorities require I&O leaders to do things differently in 2012 and beyond?
• How can I&O leaders plan, prepare, build, and manage greenfield opportunities effectively?
• What specific greenfield I&O people, processes, and technologies support business growth, innovation, and customer experience in a cost-effective manner?

THE FORRESTER EVENT DIFFERENCE

• The quality of the Forrester keynotes. Presentations are backed by thousands of interviews with technology leaders, business executives, and vendors.
• Exclusive audiences. Forrester Forum attendees include I&O executives from the highest organizational levels.
• Integration of organizational, technological, and business issues. Forrester Forums provide a comprehensive understanding of the challenges ahead and how your company can overcome them.
• One-On-One Meetings with Forrester analysts. You can speak privately with Forrester analysts about your current and future infrastructure and operations strategies and initiatives.

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