Track DescriptionCMOs and marketing leaders are witnessing dramatic changes in how and when consumers interact with advertising and your brand. With marketing dollars rapidly shifting to digital, marketing leaders must fully incorporate this new media into planning, budgeting, and messaging to forge deep connections between their brand and their consumers. This track will introduce marketing leaders to the new rules of brand building required for the digital age.
Track DescriptionMarketers must face the fact that today's consumers are "always on" and expect customized, value-added interactions across every interactive screens they use, anywhere. This track will present the innovations in engaging the SoLoMo consumer that provide customized value to a new multiscreen clientele.
Track DescriptionProving marketing accountability, applying analytics and insights to business strategy, and fostering customer loyalty initiatives are key priorities for Customer Intelligence Professionals. This track will present actionable ways for Customer Intelligence Professionals to effectively use both customer and marketing data to drive customer engagement in the age of the customer.
Track DescriptionWith the increasing complexity of customer relationships, customer intelligence teams must evaluate different ways to gain insight from fragmenting customer data sources — such as research, customer feedback, and social media. This track contains three interactive sessions that let attendees join in and share their experiences of extracting customer insight from emerging data channels.
Track DescriptionThe digital age has ignited an evolution in the tech industry. Customers now take the lead in how they choose to interact with technology brands both online and offline. Understanding how, what, where, and when business customers engage throughout the tech adoption journey is critical for tech marketers to achieve positive business outcomes. This track will show tech marketers how to advance their strategies by aligning with their customers' engagement preferences.
Track DescriptionGrowing data volumes, emerging channels, and consumer expectations of real-time relevance demand that Customer Intelligence Professionals champion new marketing technologies. This track covers marketing platforms, data management techniques, and customer intelligence approaches in an age when direct customer engagement is increasingly mediated and enhanced by interactive and analytical technologies.