For Marketing Leadership Professionals

Forrester's Mobile Maturity Model

Forrester's Framework Benchmarks Mobile Capabilities And Provides A Road Map For Progress

Why Read This Report

Everyone needs a mobile strategy, but what is the right approach and what are the appropriate objectives and metrics? To help product strategists and executives in charge of defining their company's mobile consumer approach, Forrester has created a mobile maturity model. Forrester can use this model to help companies identify into which of four maturity levels they fall: Novices, Experimenters, Practitioners, or Models. Best practices for maturing to the next level will vary by phase. However, mobile strategists should move gradually from one level of maturity to the next, benchmark their maturity against industry peers, promote their mobile successes internally, and adopt new technologies only when they resonate with business objectives and customer behavior.
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Introducing Forrester's Mobile Maturity Model
  • The Mobile Maturity Model In Action: The Four Stages Of Maturity
  • Use The Four Levels Of Maturity To Guide Mobile Maturity Growth
  • Use Forrester's Mobile Maturity Model To Set Priority Investments
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Best Practice Assessments:

    Forrester's Mobile Maturity Model Benchmark Results

  • Models & Calculators:

    The Four Stages Of Mobile Maturity