Why Read This
There are few examples of companies operating a successful paid digital content strategy. Yet there is a strong need for all companies offering content — many of them not traditional media players — to create new revenue streams around digital content as sales of physical content decline. There is even a core of users willing to pay, but companies have so far failed to meet that demand. To build a compelling paid content product is a challenging prospect for any product strategist within an organization. Great content is a start, but it is not enough. Forrester has identified 10 steps that, taken in order, will help deliver a paid content service that meets consumers' needs and expectations. Use them to guide your content strategy, whether you are a content strategist at a media company, a telco, a device manufacturer, or a brand.
Tags: Consumer Electronics & Technology, Customer Experience Management, Customer Intelligence, Digital Content, Media & Entertainment, Paid Content, Partnership Strategies, Pricing Strategies, Product & Solutions Strategies, Technology Product Strategies, Vendor Alliances & Partnerships, Web 2.0