Why Read This
In 2007, tech marketers bombarded the world with a mix of new and old technologies and accompanying messages, including the greening of IT, the virtualization of just about everything, brave forays into the SMB market, and the panacea of vertical industry solutions. Will any of these hold up through the coming year? Here are Forrester's predictions of what technology marketers will do in 2008.
Tags: B2B Marketing, Data Center Management, Green IT, IT Infrastructure & Operations, IT Services, Networking, Offshore Services, Outsourcing, Server Virtualization, Software-as-a-Service (SaaS), Systems Integration, Systems Management, Tech Sector Economics, Technology Product Strategies, Unified Communications