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For Sales Enablement Professionals

Forrester's Sales Battle Card Evaluation Results

Insights Into Building Battle Cards That Help Sales Reps Win Deals

October 11, 2011

By Dean Davison with Bradford J. Holmes, Daniel Feldman

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Why Read This Report

Sales enablement professionals are increasingly stepping up to fix the massive inventories of battle cards at their companies that provide inconsistent value to sales reps. These battle cards originate from product and marketing teams spread across the company, and each one is designed with a different focus. To help you initiate change, Forrester has created a baseline of the current state of battle cards along with recommendations on how to improve them based on industry standards.
Tags: Sales Enablement, Technology Product Strategies
US $ 499
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TABLE OF CONTENTS

  • Equip Sales Reps To Win Competitive Deals
  • Sales Enablement Standards Are The First Step
  • Forrester's Battle Card Evaluation Tool Gives You A Baseline
  • Insights From Forrester's Battle Card Sales-Readiness Review Evaluations
  • Identify Quick Wins To Improve Your Battle Cards

  • RECOMMENDATIONS

    Design Beyond The Deliverable
  • Related Research Documents

TOOLS & TEMPLATES

  • Best Practice Assessments:

    Evaluation Question Scores Relate To "Pass" Or "Fail" Grades

  • Best Practice Assessments:

    The Distribution Of Evaluation Scores Is An Indicator Of Industry Maturity

  • Best Practice Assessments:

    Average Grades For Specificity

  • Best Practice Assessments:

    Average Grades For Content

  • Best Practice Assessments:

    Average Grades For Validation

  • Best Practice Assessments:

    Average Grades For Usability

 
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