Why Read This
As the global information and communications technology market recovers from recession, the software market — the largest IT subsegment — is fueling the growth. More importantly, for the first time ever, companies are planning to spend more money on new software initiatives and projects than on the ongoing operations and maintenance of their software environments. However, not all software segments will benefit from this boom in the same way. This report highlights the shifting priorities between traditional software segments for standard software, middleware, and custom-developed applications; provides quantitative insights into key trends, such as cloud computing; and unveils important changes in software licensing models and customer buying preferences. To be successful in this fast-growing market, decision-makers need to understand the market dynamics that are currently transforming the entire software industry.
Tags: Application Development, Application Strategy & Selection, Architecture & Technology Strategy, BT Futures, Client Operating Systems & Software, Client Systems, IT Infrastructure & Operations, IT Management, Packaged Applications, Product & Solutions Strategies, Server Operating Systems, SOA & Web Services, Software-as-a-Service (SaaS), Technology, Technology Product Strategies