Forrester

Fortuné serves CMOs as an expert on international marketing planning, direct-to-consumer and CRM strategy, new product planning and launch, as well as multichannel retailing. He has a proven expertise developing go-to-market campaigns and programs that have increased market share at Fortune 500 corporations. His research focuses on how CMOs should adapt their marketing plans to cope with the combined impact of new technologies and the rise of empowered consumers.

Fortuné has more than 18 years of global B2B and B2C marketing experience in the telecommunications, high-tech, and consumer electronics industries. Prior to Forrester, Fortuné led the EMEA strategic marketing team at EMC, where he was responsible for developing the annual marketing plan as well as the quarterly operational plans for all divisions. At Sony Ericsson, Fortuné led the the corporation's first CRM implementation. At Dixons, Fortuné served as the hardware trading director for the PC World retail chain of computing superstores in the UK. Fortuné started his career at Dell in Austin, Texas, where he worked in global product planning and management.

Fortuné earned a B.B.A. in management from The University of Texas at Austin. He also holds a B.A. in French from The University of Texas at Austin.