About Forrester
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Frank is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on new computing platforms and consumerization, analyzing paradigm shifts in the economics of the IT industry caused by the emergence of new infrastructure technologies such as cloud computing services and virtualization, and new as-a-service business models for pricing and provisioning computing solutions.
His current focus is on the dynamic between consumer and business technology markets, the future of back-end and end user hardware in the post-PC era, and a new and emerging software platform — the personal cloud.
Frank kicked off Forrester's research on organic IT in 2002, setting a market-leading vision for shared and automated IT infrastructure. In his 14 years at Forrester, Frank has helped many vendor and enterprise clients develop and improve their strategies and marketing for taking advantage of market developments for more efficient IT infrastructure. Frank's past research also includes enterprise handheld technologies, enterprise portal technologies, application and integration servers, business intelligence, and data warehousing.
Frank joined Forrester in 1998 with two years of experience as an analyst of data warehousing and business intelligence technologies. Before becoming a technology industry analyst, he spent two years at Symmetrix, a consultancy based in Lexington, Mass., where he helped insurance industry clients use information technology to improve their core business processes. Frank developed his initial process improvement expertise with four years of work on total quality management techniques at an auto parts division of General Motors.
Frank has been widely quoted in the press, including such media outlets as BusinessWeek, The New York Times, and The Wall Street Journal. An accomplished public speaker, Frank also has delivered keynote speeches at many events, including Forrester's Technology Leadership Forum and European IT Leadership Forum.
Frank has a master's degree in management from the MIT Sloan School of Management and a master's degree from the MIT Technology and Policy Program. He also holds a B.S. in mechanical engineering from Duke University, with a second major in political science.
[Co-authored by Zachary Reiss-Davis] Google announced yesterday that it is buying ITA Software for $700 million. ITA does two main things: airline eCommerce and reservations management...
Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...
Ah, the good ol’ days, when technology customers just wanted smaller, faster, and cheaper. Well, they still want that, but that’s not all they want. They want business outcomes: the...

B2B marketers continue to stretch the capabilities of social media tools as they find new ways to interactively market to business buyers. Marketers submitted their most successful programs as best...
I just read Forrester's August 2, 2011, "The Pipeline Is Less Than Half Empty" report and wondered if less than 30% of all leads are marketing generated, on a good day, where does the other 70+% come...
One of my favorite things to do here at Forrester is judge the Groundswell Awards. Started by Josh Bernoff as a way to drive increasingly practical discussion regarding the real benefits that...
Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming
Technology sales and product groups routinely besiege tech marketing professionals to justify budgets, programs, and T-shirt designs. Tech marketers typically respond with a slew of marketing...
[co-authored by Zachary Reiss-Davis] Disqus, a SaaS commenting platform that companies can embed in any website page, just announced a funding round of $10 million yesterday. In the same...
The deadline to submit your entry into the Forrester Groundswell Awards is on August 27, just two weeks away. The submissions we received last year, which we wrote up in this Forrester report,...
Some Growth, Some Alignment, But More Business Visibility Is Needed
Budgets represent more than a spending schedule for CIOs. They also are an essential tool for creating collaboration with business leaders regarding tech-related business priorities, as well as a...

Vision: The B2B Online Community Playbook
This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...
What percent of the SMB marketing budget is devoted to field marketing? How is the total marketing budget is split between programs and people? How is the overall budget divided among programs...
Money Shifts To Operations In the Tech Marketing Flywheel
Tech marketers are making a big investment in the transition from "art to science" in 2012 as they flow more money into the activities and technologies of marketing operations. Two factors stand out...

Who (job title, level, and role) are the (across multiple industries) IT professionals that influence selection, purchasing, and implementation decisions regarding marketing applications and...