About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Frank is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on new computing platforms and consumerization, analyzing paradigm shifts in the economics of the IT industry caused by the emergence of new infrastructure technologies such as cloud computing services and virtualization, and new as-a-service business models for pricing and provisioning computing solutions.
His current focus is on the dynamic between consumer and business technology markets, the future of back-end and end user hardware in the post-PC era, and a new and emerging software platform — the personal cloud.
Frank kicked off Forrester's research on organic IT in 2002, setting a market-leading vision for shared and automated IT infrastructure. In his 14 years at Forrester, Frank has helped many vendor and enterprise clients develop and improve their strategies and marketing for taking advantage of market developments for more efficient IT infrastructure. Frank's past research also includes enterprise handheld technologies, enterprise portal technologies, application and integration servers, business intelligence, and data warehousing.
Frank joined Forrester in 1998 with two years of experience as an analyst of data warehousing and business intelligence technologies. Before becoming a technology industry analyst, he spent two years at Symmetrix, a consultancy based in Lexington, Mass., where he helped insurance industry clients use information technology to improve their core business processes. Frank developed his initial process improvement expertise with four years of work on total quality management techniques at an auto parts division of General Motors.
Frank has been widely quoted in the press, including such media outlets as BusinessWeek, The New York Times, and The Wall Street Journal. An accomplished public speaker, Frank also has delivered keynote speeches at many events, including Forrester's Technology Leadership Forum and European IT Leadership Forum.
Frank has a master's degree in management from the MIT Sloan School of Management and a master's degree from the MIT Technology and Policy Program. He also holds a B.S. in mechanical engineering from Duke University, with a second major in political science.
How Market Insights Professionals Can Overcome Biases In Consumer Research
The field of behavioral economics is gaining increased attention in the marketing world. Unlike standard economic theory, which assumes that consumers are informed and make rational decisions to...

How Research Touchpoints Affect Consumer Spending
Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...
Insights And Lessons Learned From Forrester's Social Media Behavioral Tracking Study
When it comes to gaining quantitative consumer intelligence, market insights professionals can use a wide array of methodologies — including behavioral. Many market insights professionals...

European Consumer Technographics®
This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....
North American Consumer Technographics®
Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many...
Using Regression Modeling To Better Understand The Drivers Of Acquisition, Retention, And Cross-Selling In Banking
In 2012, the age of the customer is in full swing. Gone are the days when companies could simply offer their services and customers could choose to take them or leave them — today, companies...
North American Consumer Technographics®
US consumers today are exposed to more kinds of connected devices than ever before. Consumers associate the terms "going online" or "using the Internet" with devices like laptops and desktops. Social...
A Technographics® Data Essentials Report
For US consumers, the shopping experience has moved beyond the in-store experience and involves multiple other channels. Online shopping now accounts for a significant part of consumers' wallet share...
A Technographics® Global Overview Report
The Internet plays an important role in consumers' retail habits across the world. Our 2011 data shows that the majority of global online consumers already shop online — and this isn't limited...
A Technographics® Data Essentials Report
Consumers connect with brands throughout the customer life cycle — they engage, discover, explore, and buy using a variety of channels. Companies today understand that engagement and positive...
Global Consumer Technographics®
There are significant differences in the way that people access and manage their finances globally. Online banking is common among online consumers in the US, Europe, and metropolitan areas in Asia...
A Technographics® Data Essentials Report
Discovery is the first phase of the customer life cycle — it's the crucial time when consumers first find out about new brands, products, and services. If the "Discover" phase is successful,...
A Technographics® Global Overview Document
The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

Landscape: The Social Marketing Playbook
Social media has gone global: The large majority of online adults in North America, Europe, metro Asia, and Latin America use social media regularly. For marketers, the question is no longer whether...

North American Consumer Technographics®
This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...
Global Consumer Technographics®
In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....