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For Customer Experience Professionals

Fry Is Best Suited For eCommerce Sites

The Forrester Wave™ Vendor Summary, Q2 2007

April 11, 2007

By Kerry Bodine with Harley Manning, Moira Dorsey, Ross Popoff-Walker, Adele Sage, Steven Geller

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Why Read This Report

Fry specializes in helping clients sell online, far more so than any other agency in our rankings. Depth of experience with transactional Web sites shows in reference work that scored well with clients, high in our usability tests, and solidly in our Brand Image evaluations. And despite the firm's comparatively weak emphasis on user modeling during the design process, Fry's reference persona also scored well in our evaluations. Fry continues its reign as a "must have" on the shortlist of all retailers and transaction-focused manufacturers.
Tags: Advertising Agencies, B2C eCommerce, Customer Experience Management, eCommerce, Interactive Agencies, Interactive Marketing Strategy and Process, Internet & eCommerce Services, IT Services, Marketing Automation, Systems Integration
US $ 1749
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