Why Read This
Forrester analyzed survey responses from nearly 50,000 consumers to understand the differences between Gen Y and older generations of consumers. The analysis showed that Gen Yers are more apt to like style, fun, and technology; seek out what's hot; make purchases based on image; consume all types of digital media; and use every wireless service on their mobile phones. Each of these elements creates a different set of design requirements, such as injecting fun and social networking into the experience and developing experiences that bridge the PC and the phone. Given the unique needs of Gen Y, companies may need to design experiences just for them.