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For CIO Professionals

Gen Y Won't Change Workplace Collaboration; Better Integrated Tools Will

Demystifying The Myth Of A Gen-Y-Led Workplace Revolution

October 28, 2009

By TJ Keitt with Heidi Shey, Ellen Daley, Bradford J. Holmes, Reedwan Iqbal

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Why Read This Report

Gen Yers in the US workforce, those between the ages of 18 and 29, are a confounding phenomenon. Some employers see their self-assured, authority-wary ways as a detriment to business while others see their tech-savvy as a harbinger of a new collaborative era. In Forrester's research we found something else: Gen Yers are neither rocking the boat nor are they leading a technological revolution. Strategists at collaboration software companies, this is your wake-up call: Information workers in general are not using your tools, and our future business leaders are no different. The answer? Rethink how your tools fit in an organization's work — they must be part of a business process, not a flourish outside of it.
Tags: Collaboration Platforms, Enterprise Collaboration, Enterprise Web 2.0, Information Management, Product & Solutions Strategies, Product Portfolio Strategies, Tech Sector Economics, Technology Product Strategies
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TABLE OF CONTENTS

  • Younger Workers Alone Do Not Make Collaboration Go

  • RECOMMENDATIONS

    It's Time To Intertwine Collaboration Tools With Business Tasks
  • Supplemental Material
  • Related Research Documents
 
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