Gene Cao

Senior Analyst serving Customer Insights PROFESSIONALS

Gene specializes in helping Customer Insights Professionals collect, manage, analyze, and apply customer data to win, serve, and retain customers. Specifically, he focuses on customer analytics, digital intelligence, and enterprise listening platforms to support marketing initiatives. Previously, Gene was a senior analyst on the Sourcing & Vendor Management team, helping organizations make effective sourcing decisions in China. This included both ongoing support as well as custom research projects to help businesses solve sourcing challenges in China.

Previous Work Experience

Gene came to Forrester through its acquisition of Springboard Research, delivering consulting projects for major technology vendors. Prior to Springboard, he worked as a marketing specialist at JCDecaux China, conducting primary and secondary research, analysis, and project delivery.

Education

Gene holds dual degrees in eCommerce and communications from Peking University.

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Methodology

3 results in Reports

  • Gene Cao
  • Hosting & Managed Services
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Data Center Services In China

    Traditional Market Leaders Must Adapt To A Rapidly Shifting Market

    Forrester believes that the explosive growth of emerging data center services like as-a-service and virtual private cloud services over the next three to five years will spark increased demand from...

    • Downloads: 294
  • For Sourcing & Vendor Management Professionals

    Report:PRC IT Services Report: 2010

    This document provides early and accurate market size estimates for 2010 in China, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is based...

    • Downloads: 33
  • For Infrastructure & Operations Professionals

    Report:China Emerging IT Services Providers Market Report

    This report provides a comprehensive background of emerging IT services market dynamics in China for vendor strategists. The IT services model in the Chinese market is gradually shifting from an...

    • Downloads: 16