Gene Cao

Senior Analyst serving Customer Insights PROFESSIONALS

Gene specializes in helping Customer Insights Professionals collect, manage, analyze, and apply customer data to win, serve, and retain customers. Specifically, he focuses on customer analytics, digital intelligence, and enterprise listening platforms to support marketing initiatives. Previously, Gene was a senior analyst on the Sourcing & Vendor Management team, helping organizations make effective sourcing decisions in China. This included both ongoing support as well as custom research projects to help businesses solve sourcing challenges in China.

Previous Work Experience

Gene came to Forrester through its acquisition of Springboard Research, delivering consulting projects for major technology vendors. Prior to Springboard, he worked as a marketing specialist at JCDecaux China, conducting primary and secondary research, analysis, and project delivery.

Education

Gene holds dual degrees in eCommerce and communications from Peking University.

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2 results in Reports

  • Gene Cao
  • Packaged Solutions
  • Past 12 months
  • For Sourcing & Vendor Management Professionals

    Report:The Benefits And Drawbacks Of Rapid Implementation Solutions In China

    Chinese Organizations Can Benefit From Rapid Implementation Solutions After Careful Evaluation

    A growing number of China's leading enterprises are learning that rapid implementation (RI) solutions can effectively deliver more predictable project results and faster time-to-value. These...

    • Downloads: 34
  • For Sourcing & Vendor Management Professionals

    Report:Finding The Right SAP Service Provider In China

    Over the past two decades, the number of SAP customers in China has risen to more than 2,000. Many of the implementations in the first wave of SAP projects prior to 2005 failed due to a shortage of...

    • Downloads: 124