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Gene specializes in helping Vendor Strategy Professionals understand trends in the IT services sector in Greater China. He tracks leading international and local IT vendors, channel partners, and buyers' perceptions and adoption of IT services in the Chinese market. He also manages custom research projects about IT vendors and end users in China.
Gene came to Forrester through its acquisition of Springboard Research. Prior to Springboard, he worked as a marketing specialist at JCDecaux China, conducting primary and secondary research, analysis, and project delivery.
Gene holds dual degrees in eCommerce and communications from Peking University.
Sales To SMBs And Expansion In Tier Three And Tier Four Cities Are The Market's Key Growth Engines