Gene Leganza

Vice President, Principal Analyst serving Enterprise Architecture PROFESSIONALS

Gene provides research and advisory services that address the needs of Enterprise Architecture Professionals. Gene has been researching best practices in making enterprise architecture programs effective since 1999 and focuses on helping clients implement a pragmatic approach to EA that has clear value to business and IT leaders.

Previous Work Experience

Gene has more than 25 years of IT experience, including enterprise architecture planning, infrastructure architecture, IT management, performance management, capacity planning, product strategy, and application development. Gene came to Forrester through its acquisition of Giga Information Group. Prior to joining Giga, he was director of infrastructure architecture and capacity planning at John Hancock Financial Services in Boston. Previously, he held senior IT positions at First Data Corporation and Fidelity Investments and development and marketing management positions at leading software firms.

He has published dozens of papers on various topics and has spoken at a variety of conferences in the US and abroad.


Education

Gene earned a B.A. in psychology and music from Wesleyan University in Middletown, Connecticut.

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52 results in Everything

  • Benjamin Ensor
  • For eBusiness & Channel Strategy Professionals

    Report:How Dutch Banking Customers Use Different Channels, 2011

    The Netherlands continues to be the leader in online banking adoption in Europe. With just 9% of Dutch consumers using branches and 85% using online banking each month, the Web has become the heart...

    • Downloads: 439
  • For eBusiness & Channel Strategy Professionals

    Blog:Why Don't Banks Make More Use Of Their ATMs?

    One of the things that continues to surprise me about many banks’ multi-channel strategies is how little most banks have integrated their ATMs into those strategies. Cash machines are by far...

    • For eBusiness & Channel Strategy Professionals

      Report:How French Banking Customers Use Different Channels, 2011

      Banking channel use is changing in France as customers slowly turn away from traditional channels like branches and the telephone to use digital channels like Internet and mobile banking. Digital...

      • Downloads: 337
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Charts & Figures:Nationwide Compares Its Current Account With Those Of Some Competitors

    • For eBusiness & Channel Strategy Professionals

      Blog:We're Hiring: Analyst Serving eBusiness & Channel Strategy, Amsterdam Or London

      We're looking for a new analyst or senior analyst to join our eBusiness and channel strategy team, based in either Amsterdam or London. We're looking for someone with an analytical mind, good...

      • For eBusiness & Channel Strategy Professionals

        Blog:How Mature Is Your Mobile Strategy?

        Among the biggest strategic questions facing eBusiness & Channel Strategy executives are how to make use of the growing potential of the mobile channel, how to integrate mobile phones into their...

        • For eBusiness & Channel Strategy Professionals

          Report:How UK Banking Customers Use Different Channels, 2011

          Executives Need To Put Digital Touchpoints At The Heart Of Their Strategies

          Online banking has changed the way people use other banking channels over the past decade. Even so, half of UK adults still visit a branch each month. eBusiness and channel strategy executives need...

          • Downloads: 642
        • For eBusiness & Channel Strategy Professionals

          Blog:The Battle For The Digital Wallet

          Over the past couple of years I have been intrigued by the concept of a 'digital wallet' that will combine mobile payments with a variety of other benefits for customers. The more people I...

          • For eBusiness & Channel Strategy Professionals

            Blog:One Fifth Of European Mobile Users Use Mobile Banking

            The longer we spend researching mobile banking, the more convinced I become that mobile banking is the most important innovation, or cluster of innovations, in retail banking in years, arguably in a...

            • For eBusiness & Channel Strategy Professionals

              Report:Building A World-Class Mobile Banking Strategy

              Executive Overview: The Mobile Banking Strategy Playbook

              Mobile banking is the most important strategic change in retail banking in more than a decade. Yet too many banks have taken a haphazard approach to mobile strategy, rolling out apps and features...

              • Downloads: 418
            • For eBusiness & Channel Strategy Professionals

              Report:Best Practices In Mobile Banking

              Processes: The Mobile Banking Strategy Playbook

              The critical question for many digital banking teams after they build mobile banking is how to encourage customer adoption and use. Forrester spoke to eBusiness executives at banks about the current...

              • Downloads: 595
            • For eBusiness & Channel Strategy Professionals

              Blog:Looking Forward To Forrester's Marketing & Strategy Forum In London Next Month

              Many of my colleagues in the eBusiness & Channel Strategy team at Forrester have been working extremely hard for the past few weeks, preparing for next week's Consumer Forum, which is taking...

              • For eBusiness & Channel Strategy Professionals

                Report:How Italian Banking Customers Use Different Channels, 2011

                The use of digital banking channels has grown rapidly in Italy, which has the highest mobile banking adoption in Europe — while the growth of branch use has come to a halt. Channel strategy...

                • Downloads: 312
                • Comments: 1
                • Rating:
              • For eBusiness & Channel Strategy Professionals

                Blog:Does The UK Need Another Online Payment System?

                I am intrigued by last week's announcement from UK payment processor VocaLink and Australian financial software vendor eWise that they are collaborating to build an online banking transfer...

                • For eBusiness & Channel Strategy Professionals

                  Tool:Italy Is Starting To See A Generational Divide In Channel Use

                • For eBusiness & Channel Strategy Professionals

                  Report:European Financial Comparison Shopping Continues To Grow

                  Make Comparison Shopping A Fundamental Element Of Your Online Strategy

                  Nearly four in 10 European online financial product researchers used financial comparison sites last year — a number that has grown from 29% in 2007. Comparison sites play an increasingly...

                  • Downloads: 273
                • For eBusiness & Channel Strategy Professionals

                  Report:Understanding Online Payment Preferences In Europe

                  Alternative Payment Systems Provide Opportunities For European Merchants

                  The European online payment landscape is highly fragmented, with different payment methods achieving varied adoption levels across European countries. One in two European online buyers does not own a...

                  • Downloads: 960
                • For eBusiness & Channel Strategy Professionals

                  Blog:Digital Banking Innovation In Turkey

                  In our research on eBusiness and channel strategy, we often come across clusters of innovation where innovation by one company in a sector causes its competitors not only to match it, but to try to...

                  • For eBusiness & Channel Strategy Professionals

                    Report:How Spanish Banking Customers Use Different Channels, 2011

                    Spanish banks have been at the forefront of banking innovation in Europe, yet customer behavior in Spain has been slow to change. Spanish customers are more likely than customers almost anywhere in...

                    • Downloads: 360
                    • Comments: 1
                  • For eBusiness & Channel Strategy Professionals

                    Report:The Business Case For Personal Financial Management

                    Personal Financial Management Offers A Wide Range Of Benefits

                    Many financial services eBusiness executives are considering investing in money management tools for their customers, but they struggle with the business case. To help eBusiness executives build the...

                    • Downloads: 413
                    • Comments: 2
                    • Rating:
                  • For eBusiness & Channel Strategy Professionals

                    Report:The State Of Mobile Banking In Europe 2012

                    Mobile Banking Is A Major Strategic Shift, Not Just Another Channel

                    Most European banks have now launched their mobile offerings, and customers are steadily adopting mobile banking: 21% of European Net users with a mobile phone now use at least one form of mobile...

                    • Downloads: 655
                    • Rating:
                  • For eBusiness & Channel Strategy Professionals

                    Blog:The Co-operative Bank Tops Our UK Bank Content & Functionality Benchmark

                    One of the most common questions banking eBusiness executives ask Forrester analysts is: "What do you think of my Web site?".  That's always a tough question to answer because what I think...

                    • For eBusiness & Channel Strategy Professionals

                      Report:Market Overview: Personal Financial Management Solutions

                      A Global Guide To Choosing White-Label Personal Financial Management

                      Online personal financial management (PFM) is rapidly moving up the priority lists of many eBusiness executives at banks and wealth management firms worldwide. Executives who want to offer online...

                      • Downloads: 798
                      • Rating:
                    • For eBusiness & Channel Strategy Professionals

                      Blog:The Next Generation Of Digital Financial Services

                      [With apologies to all those of you who had already read this, I'm re-publishing this as the Forrester gremlins ate my previous post.] For the past few years, many eBusiness and channel strategy...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Learning From Digital Innovation At Commonwealth Bank Of Australia

                        There are a number of firms that we watch closely at Forrester because they stand out for sustained innovation. Behind the technology giants like Google and Apple, there are a number of established...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:How To Encourage Mobile Banking Use

                          When we look at our Technographics data on mobile banking adoption by bank, it’s clear that some banks are doing much better than others. Why? Some banks are lucky. Some banks have distinctive...

                           
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