Gene Cao

Senior Analyst serving Customer Insights PROFESSIONALS

Gene specializes in helping Customer Insights Professionals collect, manage, analyze, and apply customer data to win, serve, and retain customers. Specifically, he focuses on customer analytics, digital intelligence, and enterprise listening platforms to support marketing initiatives. Previously, Gene was a senior analyst on the Sourcing & Vendor Management team, helping organizations make effective sourcing decisions in China. This included both ongoing support as well as custom research projects to help businesses solve sourcing challenges in China.

Previous Work Experience

Gene came to Forrester through its acquisition of Springboard Research, delivering consulting projects for major technology vendors. Prior to Springboard, he worked as a marketing specialist at JCDecaux China, conducting primary and secondary research, analysis, and project delivery.


Gene holds dual degrees in eCommerce and communications from Peking University.

Gene Cao's Research

  • For Sourcing & Vendor Management Professionals

    Report: Market Overview: IT Services In China, 2013

    China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizat...

    • Downloads: 335
  • For Sourcing & Vendor Management Professionals

    Report: Market Overview: Data Center Services In China

    Forrester believes that the explosive growth of emerging data center services like as-a-service and virtual private cloud services over the next three to five years will spark increased demand f...

    • Downloads: 298
  • For Sourcing & Vendor Management Professionals

    Report: Driving Outsourcing Success In China

    The IT outsourcing market in China will significantly mature as customers are getting more acquainted to the value proposition of outsourcing. Although the outsourcing provider landscape is alre...

    • Downloads: 298
  • For Sourcing & Vendor Management Professionals

    Report: Outsourcing In China: Key Lessons Learned

    Most leading multinational corporations (MNCs) have already established their business in mainland China, and now other MNCs are planning to expand their go-to-market plans in the world's second...

    • Downloads: 231
  • For Sourcing & Vendor Management Professionals

    Report: Asia IT Outsourcing Services Are Poised For Rapid Growth

    The outsourcing market in Asia Pacific (the ASEAN countries, Australia/New Zealand, China, India, Japan, and South Korea) continues to grow at a much faster rate than the overall IT services mar...

    • Downloads: 122
View all of Gene Cao's Research

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