Gene Cao

Senior Analyst serving Customer Insights PROFESSIONALS

Gene specializes in helping Customer Insights Professionals collect, manage, analyze, and apply customer data to win, serve, and retain customers. Specifically, he focuses on customer analytics, digital intelligence, and enterprise listening platforms to support marketing initiatives. Previously, Gene was a senior analyst on the Sourcing & Vendor Management team, helping organizations make effective sourcing decisions in China. This included both ongoing support as well as custom research projects to help businesses solve sourcing challenges in China.

Previous Work Experience

Gene came to Forrester through its acquisition of Springboard Research, delivering consulting projects for major technology vendors. Prior to Springboard, he worked as a marketing specialist at JCDecaux China, conducting primary and secondary research, analysis, and project delivery.


Gene holds dual degrees in eCommerce and communications from Peking University.

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20 results in Reports

  • Gene Cao
  • For Customer Insights Professionals

    Report:The Customer Analytics Market In China

    Vendors Are Racing To Respond As Adoption Grows

    Marketing professionals in China have started to use tools such as data mining, predictive analytics, and modeling. Recent conversations with China-based organizations like China Telecom, Ikea, and...

    • For CIO Professionals

      Report:Quick Take: Rackspace Aims To Deliver Great Managed Cloud Experiences In Asia Pacific

      Outside Of Core Markets, Its Managed Cloud Service Capabilities Are Limited By Its Physical Presence

      Five years ago, Rackspace made its entrance into Asia Pacific (AP) when it set up an office in Hong Kong. Since then, it has expanded into Australia, New Zealand, and India. At its analyst event on...

      • Downloads: 68
    • For Customer Insights Professionals

      Report:Quick Take: Big Boulder Aims To Set New Standards

      A small group of global marketers, social listening platform vendors, data aggregators, and content platform providers gathered for two days in Boulder, Colorado last week to discuss the social data...

      • Downloads: 52
    • For Sourcing & Vendor Management Professionals

      Report:The Benefits And Drawbacks Of Rapid Implementation Solutions In China

      Chinese Organizations Can Benefit From Rapid Implementation Solutions After Careful Evaluation

      A growing number of China's leading enterprises are learning that rapid implementation (RI) solutions can effectively deliver more predictable project results and faster time-to-value. These...

      • Downloads: 35
    • For Sourcing & Vendor Management Professionals

      Report:Case Study: Tagal Refreshed Its Sourcing Strategy To Regain Business Competence

      Improved ERP Performance And Better-Managed IT Infrastructure Strengthened Tagal's Leadership In The Steel Industry

      Tagal, a joint venture of ThyssenKrupp Steel Europe and Angang Steel in China, has focused on hot-dip galvanizing for some of the world's largest automakers since 2001. Tagal needed to improve its IT...

      • Downloads: 57
    • For Sourcing & Vendor Management Professionals

      Report:Asia IT Outsourcing Services Are Poised For Rapid Growth

      The outsourcing market in Asia Pacific (the ASEAN countries, Australia/New Zealand, China, India, Japan, and South Korea) continues to grow at a much faster rate than the overall IT services market....

      • Downloads: 118
    • For Sourcing & Vendor Management Professionals

      Report:Finding The Right SAP Service Provider In China

      Over the past two decades, the number of SAP customers in China has risen to more than 2,000. Many of the implementations in the first wave of SAP projects prior to 2005 failed due to a shortage of...

      • Downloads: 126
    • For Sourcing & Vendor Management Professionals

      Report:Market Overview: IT Services In China, 2013

      Businesses Now Have More Options To Drive Competitive Differentiation In China

      China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...

      • Downloads: 326
    • For Sourcing & Vendor Management Professionals

      Report:Lessons Learned From Outsourcing In China: Part 2

      Local Vendors Are Ready to Be On MNCs' Radar

      This report follows up on an outsourcing services market report published in Q3 2012 that outlined key lessons for multinational corporations (MNCs) seeking to leverage outsourcing engagements in...

      • Downloads: 173
    • For Sourcing & Vendor Management Professionals

      Report:Outsourcing In China: Key Lessons Learned

      Multinational Corporations Are Increasingly Considering Outsourcing To Local Vendors

      Most leading multinational corporations (MNCs) have already established their business in mainland China, and now other MNCs are planning to expand their go-to-market plans in the world's...

      • Downloads: 229
    • For Sourcing & Vendor Management Professionals

      Report:Market Overview: Data Center Services In China

      Traditional Market Leaders Must Adapt To A Rapidly Shifting Market

      Forrester believes that the explosive growth of emerging data center services like as-a-service and virtual private cloud services over the next three to five years will spark increased demand from...

      • Downloads: 297
    • For Sourcing & Vendor Management Professionals

      Report:China's SAP Services Market Is In Flux

      Sales To SMBs And Expansion In Tier Three And Tier Four Cities Are The Market's Key Growth Engines

      The major SAP services customer base in China is evolving from large enterprises to small and medium-size businesses (SMBs) — an evolution that parallels SAP China's business transformation....

      • Downloads: 124
    • For Sourcing & Vendor Management Professionals

      Report:Database Appliances Are Gaining Momentum In China

      Hardware-Centric Solutions Continue To Have Strong Local Appeal

      Mature IT customers in China are facing challenges in analyzing large data sets. Demand for database appliances — a combination of hardware and software integrated with and optimized for a...

      • Downloads: 152
    • For Sourcing & Vendor Management Professionals

      Report:Driving Outsourcing Success In China

      Service Provider Strategies Need To Reflect Local Market Issues

      The IT outsourcing market in China will significantly mature as customers are getting more acquainted to the value proposition of outsourcing. Although the outsourcing provider landscape is already...

      • Downloads: 298
    • For Sourcing & Vendor Management Professionals

      Report:PRC IT Services Report: 2010

      This document provides early and accurate market size estimates for 2010 in China, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is based...

      • Downloads: 34
    • For Sourcing & Vendor Management Professionals

      Report:IT Buying Behavior Study Of Government-Related Customers: PRC

      This document provides a comprehensive overview of IT procurement in the government-related market in China, with a focus on how new policies to foster local innovation and limit IT procurement from...

      • Downloads: 21
    • For Sourcing & Vendor Management Professionals

      Report:China Cloud Storage Services Report

      The cloud storage services market in China is in the early adopter stage and will undergo fast growth over the next five years, especially in the second half of that period. This report provides...

      • Downloads: 37
    • For Sourcing & Vendor Management Professionals

      Report:China Key IT Trends 2010

      This document covers the key trends and dynamics in the China IT market prevalent in 2009, along with a preview of the top trends that will shape the domestic market in 2010 for vendor strategists....

      • Downloads: 34
    • For Infrastructure & Operations Professionals

      Report:Storage Market Status And Predictions Report

      This report provides unique market research on storage in China's mid-market, including the market dynamics and trends prevalent in order to enable vendor strategists to address market opportunities...

      • Downloads: 21
    • For Infrastructure & Operations Professionals

      Report:China Emerging IT Services Providers Market Report

      This report provides a comprehensive background of emerging IT services market dynamics in China for vendor strategists. The IT services model in the Chinese market is gradually shifting from an...

      • Downloads: 16