Gene Cao

Senior Analyst serving Vendor Strategy PROFESSIONALS

Gene specializes in helping Vendor Strategy Professionals understand trends in the IT services sector in Greater China. He tracks leading international and local IT vendors, channel partners, and buyers' perceptions and adoption of IT services in the Chinese market. He also manages custom research projects about IT vendors and end users in China.

Previous Work Experience

Gene came to Forrester through its acquisition of Springboard Research. Prior to Springboard, he worked as a marketing specialist at JCDecaux China, conducting primary and secondary research, analysis, and project delivery.


Education

Gene holds dual degrees in eCommerce and communications from Peking University.

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Vendor

5 results in Reports

  • Gene Cao
  • IT Services
  • Past 18 months
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: IT Services In China, 2013

    Businesses Now Have More Options To Drive Competitive Differentiation In China

    China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...

    • Downloads: 71
  • For Sourcing & Vendor Management Professionals

    Report:Lessons Learned From Outsourcing In China: Part 2

    Local Vendors Are Ready to Be On MNCs' Radar

    This report follows up on an outsourcing services market report published in Q3 2012 that outlined key lessons for multinational corporations (MNCs) seeking to leverage outsourcing engagements in...

    • Downloads: 98
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Outsourcing In China: Key Lessons Learned

    Multinational Corporations Are Increasingly Considering Outsourcing To Local Vendors

    Most leading multinational corporations (MNCs) have already established their business in mainland China, and now other MNCs are planning to expand their go-to-market plans in the world's...

    • Downloads: 168
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Data Center Services In China

    Traditional Market Leaders Must Adapt To A Rapidly Shifting Market

    Forrester believes that the explosive growth of emerging data center services like as-a-service and virtual private cloud services over the next three to five years will spark increased demand from...

    • Downloads: 203
  • For Sourcing & Vendor Management Professionals

    Report:China's SAP Services Market Is In Flux

    Sales To SMBs And Expansion In Tier Three And Tier Four Cities Are The Market's Key Growth Engines

    The major SAP services customer base in China is evolving from large enterprises to small and medium-size businesses (SMBs) — an evolution that parallels SAP China's business transformation....

    • Downloads: 103
    • Rating:
 
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